# Next-Gen Light Lagers Pabst Light Shares a Crisp, Refreshing Premium Recipe By Laura McQuarrie | Published 2025-04-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pabst-light References: [outkick](https://www.outkick.com/culture/pabst-brewing-launches-pabst-light-lager) & [pabstblueribbon](https://pabstblueribbon.com/product/)  [Pabst Light](https://www.trendhunter.com/trends/pabst-blue-ribbon-1) is a new launch from [Pabst Brewing Company](https://www.trendhunter.com/trends/pabst-groovy-lemon-strong) that reflects the quality, affordability and crisp, refreshing qualities that uncompromising drinkers crave. "We developed Pabst Light for people who want a [great-tasting light beer](https://www.trendhunter.com/trends/corona-sunbrew-citrus-cerveza) without overthinking it—low calories, low carbs, and priced right, knowing value means so much to today's shopper," said Kim Oakley, Director of Pabst Light. Pabst Light comes in at 4.2% ABV, just 96 calories and 3.5 grams of carbs. Notably, it shares a new recipe made with premium ingredients, including El Dorado hops, seldom used in American Light beer. Aesthetically, cans of Pabst Light sport a retro-style design with a clean look that incorporates the iconic ribbon badge, appealing to new and old generations of light beer drinkers alike. Image Credit: Bob Billiams Productions ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 44% | Activity: 48% | Freshness: 38% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Low-calorie Alcohol Beverage Innovations:** Low-calorie alcohol options are expanding the traditional beer market with premium yet accessible offerings that prioritize health-conscious choices. - **Use of Unique Beer Ingredients:** The incorporation of unconventional ingredients like El Dorado hops in light lagers presents new flavor profiles in a market traditionally driven by consistency. - **Retro Packaging Revival:** The resurgence of retro-style packaging appeals to consumers seeking nostalgia while introducing a fresh design in the heavily visual beverage industry. ### Where This Applies - **Craft Beer Industry:** The craft beer industry is witnessing a differentiation shift through novel ingredient choices and flavor innovations in low-calorie offerings. - **Health-conscious Beverage Market:** With an increasing number of consumers focusing on health, the beverage market is leaning towards low-calorie, low-carb options for a competitive edge. - **Food and Beverage Packaging Industry:** Retro-inspired packaging designs are capturing the attention of multipurpose design firms aiming to blend tradition with modern consumer appeal. ## Related on Trend Hunter - [Flagship Light Lagers](https://www.trendhunter.com/trends/light-lagers.md) - [Health-Conscious Light Beers](https://www.trendhunter.com/trends/healthconscious-beer.md) - [Mexican-Style Light Lagers](https://www.trendhunter.com/trends/lowcalorie-beers.md) - [Eye-Catching Light Lager Cans](https://www.trendhunter.com/trends/living-the-dream.md) - [Low-Calorie Pale Ales](https://www.trendhunter.com/trends/locals-light-cloudy-pale.md) - [Subtly Hopped Light Lagers](https://www.trendhunter.com/trends/subtlyhopped-light-lagers.md) - [Apple-Infused Light Pilsners](https://www.trendhunter.com/trends/light-pilsner.md) - [Premium Light Lagers](https://www.trendhunter.com/trends/premium-light-lager.md) - [Light Non-Alcoholic Beers](https://www.trendhunter.com/trends/athletic-lite.md)