# Extra-Smooth Hard Iced Teas The New Pabst Groovy Lemon Strong Iced Tea Was Made for Summer Sippin' By Niko Pajkovic | Published 2022-07-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pabst-groovy-lemon-strong References: [pabstblueribbon](https://pabstblueribbon.com/)  American beer label [Pabst Blue Ribbon](https://www.trendhunter.com/trends/pabst-blue-ribbon-1) has announced the launch of '[Pabst Groovy](https://www.trendhunter.com/trends/jack-daniels-country-cocktail) Lemon Strong Iced Tea' in Canada, where it will be sold in Ontario, Alberta, and British Columbia. According to the company, Pabst Groovy Lemon Strong Iced Tea delivers a classic lemon iced tea flavor but infuses it with an extra 5.9% alcoholic kick. In addition, the beverage features [no carbonation](https://www.trendhunter.com/trends/skimmers) and utilizes real tea and natural lemon flavors. As a result, consumers can expect an extra-smooth and perfectly sweet drinking experience that feels purposefully formulated for surviving the mid-summer heat. Currently, Pabst Groovy Lemon Strong Iced Tea is being sold in 355 ml can format and comes packaged in packs of six, 12, or 24. Image Credit: Pabst Blue Ribbon ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 31% | Activity: 48% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Hard Iced Tea Trend:** Pabst Blue Ribbon's launch of 'Pabst Groovy Lemon Strong Iced Tea' highlights the growing trend of hard iced teas. - **Summer Beverage Trend:** Extra-smooth hard iced teas like 'Pabst Groovy Lemon Strong Iced Tea' showcase the trend of refreshing summer alcoholic beverages. - **Natural Flavors Trend:** 'Pabst Groovy Lemon Strong Iced Tea's' use of real tea and natural lemon flavors reflects the trend towards natural, less artificial flavored beverages. ### Where This Applies - **Alcoholic Beverages Industry:** By introducing 'Pabst Groovy Lemon Strong Iced Tea,' Pabst Blue Ribbon is creating a disruption opportunity within the alcoholic beverages industry by offering a unique, refreshing drink for consumers. - **Ready-to-drink Beverages Industry:** Pabst Blue Ribbon's launch of 'Pabst Groovy Lemon Strong Iced Tea' is creating a potential for disruption within the ready-to-drink beverages industry by tapping into the growing demand for refreshing, convenient, and ready-to-drink beverages. - **Natural Flavors Industry:** The use of natural flavors in beverages is a growing trend, and 'Pabst Groovy Lemon Strong Iced Tea's' use of tea and natural lemon flavors can create a disruption opportunity within the natural flavors industry. ## Related on Trend Hunter - [Full-Flavored Hard Iced Teas](https://www.trendhunter.com/trends/fullflavored-hard-iced-tea.md) - [High-ABV Iced Teas](https://www.trendhunter.com/trends/xpress-harder-iced-tea.md) - [Lemony Hard Iced Teas](https://www.trendhunter.com/trends/lemony-hard-iced-tea.md) - [Refreshing Hard Iced Teas](https://www.trendhunter.com/trends/refreshing-hard-iced-teas.md) - [Hard Malt Teas](https://www.trendhunter.com/trends/lipton-hard-iced-tea.md) - [Uncarbonated Hard Teas](https://www.trendhunter.com/trends/uncarbonated-hard-teas.md) - [Boozy Green Tea Refreshments](https://www.trendhunter.com/trends/citrus-green-tea.md) - [Robust Hard Iced Teas](https://www.trendhunter.com/trends/robust-hard-iced-tea.md) - [High-ABV Hard Teas](https://www.trendhunter.com/trends/hard-tea-in-a-can.md)