# Booze-Bearing Skateboards Hit the Streets with Pabst Brewing Company x Santa Cruz Decks By Matt Ho | Published 2011-11-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pabst-brewing-company-x-santa-cruz References: [english.mashkulture.net](http://english.mashkulture.net/2011/11/09/pabst-brewing-company-x-santa-cruz-beer-cruzers/) & [nhsfunfactory](http://www.nhsfunfactory.com/brands/santacruz/159/Cruzer) PBC already has a snowboard boot out, and in continuation of their venture into the world of extreme sports, they're delivering a series of skateboards with the [Pabst Brewing Company](https://www.trendhunter.com/trends/pabst-light) x Santa Cruz Collection. The new Pabst Brewing Company x Santa Cruz decks boast designs based on several beers that the manufacturer is known for producing. Each long board is adorned with large graphics of hipster booze recognizable to all. There's a deck for the ridiculously cheap Colt 45, [Lone Star](https://www.trendhunter.com/trends/lemonade-splash), [Primo](https://www.trendhunter.com/trends/bada-boom-meatball) and of course, the all too famous Pabst Blue Ribbon. In keeping with the whole beer theme, there's also a bottle opener integrated on the underside of each board. The longboards are available in two sizes with custom trucks and wheels. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 27% | Activity: 14% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### What Makes This Trend Stand Out - **Alcohol-inspired Skateboard Designs:** Designing skateboards with the theme of popular alcoholic beverages creates an opportunity to target young adult consumers and offer a unique skateboarding experience. - **Integration of Functional Features with Artistic Designs:** Integrating functional features with artistic designs poses an opportunity to offer a unique experience to consumers and create products that cater to the aesthetic needs of individuals and provide practical use. - **Collaboration Between Beer and Extreme Sports Industries:** Collaborating between Beer and Extreme Sports Industries can help create products and marketing campaigns that cater to young adult consumers, further enhance brand image, and increase product sales. ### Sectors Adopting This - **Beverage Industry:** The Beverage industry can partner with Extreme Sports industry to create unique products and offer high-quality branding experiences to consumers. - **Extreme Sports Industry:** The Extreme Sports industry can collaborate with beverage producers to create products tailored to young adult consumers and attract new audiences to the sport. - **Skateboard Industry:** The Skateboard industry can explore collaborations with other industries to develop innovative skateboard designs that cater to a wide range of consumers and increase sales. ## Related on Trend Hunter - [Beer-Branded Work Boots](https://www.trendhunter.com/trends/pabst-blue-ribbon-and-timberland-pro.md) - [Psychedelic Skateboard Decks](https://www.trendhunter.com/trends/new-psychedelia.md) - [Extra-Large Bulk-Size Beers](https://www.trendhunter.com/trends/pabst-blue-ribbon-1.md) - [Collaborative Work Boots](https://www.trendhunter.com/trends/timberland-pro-x-pabst-blue-ribbon.md) - [Accessible First-Time Skateboards](https://www.trendhunter.com/trends/redo-skateboards.md) - [Artful Skateboard Deck Collections](https://www.trendhunter.com/trends/kraftwerk-collection.md) - [Graphic Artist-Collab Limited Beers](https://www.trendhunter.com/trends/wasted-youth-and-budweiser.md) - [Bold Beer-Flavored Cheeses](https://www.trendhunter.com/trends/beer-flavored-cheese.md) - [Iconic Pop Art Skateboards](https://www.trendhunter.com/trends/skateroom-x-andy-warhol-foundation.md)