# Beer-Themed Sausage Snacks The Pabst Blue Ribbon Mini Pretzel Beer Brats are Easy to Prepare By Michael Hemsworth | Published 2020-09-22 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/pabst-blue-ribbon-mini-pretzel-beer-brats References: [progressivegrocer](https://progressivegrocer.com/pabst-blue-ribbon-mini-pretzel-beer-brats) & [distinctivefoods](https://www.distinctivefoods.com/) The Pabst Blue Ribbon Mini Pretzel Beer Brats are a new product from Distinctive Foods LLC that have been created thanks to an agreement with the [Pabst Brewing Co.](https://www.trendhunter.com/trends/beer-flavored-cheese) to offer beer enthusiasts with a snack they're sure to enjoy. The snack consists of a mini hardwood-smoked bratwurst that has been cooked using [Pabst Blue Ribbon Beer](https://www.trendhunter.com/trends/campbells-chunky-x-pabst-blue-ribbon) with a decades-old family recipe. The sausages are then wrapped in a [pretzel bread](https://www.trendhunter.com/trends/la-brea-bakery-soft-pretzel) to balance them out as a convenient food option to enjoy on its own or with a beer. The Pabst Blue Ribbon Mini Pretzel Beer Brats have a fully cooked recipe and are capable of being prepared in less than a minute in the microwave to make them as easy to heat up as possible. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 32% | Activity: 48% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Beer-infused Snacks:** Opportunity for food companies to infuse beer into their snacks to attract beer enthusiasts. - **Convenient On-the-go Snacks:** Opportunity for food companies to develop more on-the-go snacks that can be easily prepared in under a minute. - **Family Recipes:** Opportunity for food companies to create nostalgic, family recipe-based products to appeal to consumers looking for comfort food. ### Industries Being Reshaped - **Food and Beverage:** Players in the food and beverage industry can develop new products such as beer bratwurst to widen their product lines and attract new customer segments. - **Microwaveable Food:** Opportunity for companies to create more microwaveable food options for consumers with busy lifestyles who seek convenient meal options. - **Alcohol:** Distilleries and breweries can expand their product lines by offering food products that complement their alcoholic beverages. ## Related on Trend Hunter - [Midwestern Beer-Infused Sausages](https://www.trendhunter.com/trends/oktoberfest-beer-brats.md) - [Frozen Artisan-Style Soft Pretzels](https://www.trendhunter.com/trends/brauhaus-pretzel.md) - [Oktoberfest-Inspired Pretzels](https://www.trendhunter.com/trends/beer-flavored-oktoberfest-rings.md) - [Succulent Shandy-Flavored Sausages](https://www.trendhunter.com/trends/summer-shandy-beer-brats.md) - [Collaboration Beer-Made Appetizers](https://www.trendhunter.com/trends/budweiser-beer-battered-cheddar-cheese-curds.md) - [Grill-Inspired Snack Crisps](https://www.trendhunter.com/trends/pringles-x-miller-lite.md) - [Bold Beer-Flavored Cheeses](https://www.trendhunter.com/trends/beer-flavored-cheese.md) - [Pretzels-Stuffed Oktoberfest Sausages](https://www.trendhunter.com/trends/new-oktoberwrst-sausage.md) - [Pretzel-Infused Beers](https://www.trendhunter.com/trends/pretzel-oktoberfest-beer.md)