# Alcoholic Peach Teas Pabst Blue Ribbon Hard Tea Peach is Here for Summer By Katherine Pendrill | Published 2020-04-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pabst-blue-ribbon-hard-tea-peach References: [delish](https://www.delish.com/food-news/a32066493/pbr-peach-hard-tea/) & [maxim](https://www.maxim.com/food-drink/pabst-blue-ribbon-hard-peach-tea-sumer) With a growing number of consumers ditching heavy alcoholic drinks for lighter options, [Pabst Blue Ribbon](https://www.trendhunter.com/trends/beer-flavored-cheese) has created a new easy-to-drink Hard Tea Peach. Pabst Blue Ribbon Hard Tea Peach is basically a cross between sweet tea and a cocktail. As the brand describes it, the drink is made up of a "bold black tea and natural peach flavor blend into a refreshing and satisfying brew." Because the mixture is on the lighter side, each can has an ABV of just 4% and contains only 100 calories. Though [COVID](https://www.trendhunter.com/trends/myhealthteams)-19 is keeping most people indoors as the weather warms up, this refreshing hard tea makes a great option for at-home happy hours—alone or with some virtual friends. Image Credit: *Oak Beveridges.* ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 20% | Activity: 39% | Freshness: 9% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Low-abv Alcoholic Beverages:** Opportunity for alcoholic beverage companies to create lighter drink options to cater to health-conscious consumers. - **Fruit Flavored Alcoholic Beverages:** Opportunity for alcoholic beverage companies to incorporate natural fruit flavors into lighter drinks, appealing to consumers who want healthier options without sacrificing flavor. - **Home Happy Hour Beverages:** Opportunity for the alcoholic beverage industry to target consumers who are spending more time socializing at home, with a focus on convenient, easy-to-drink options like Pabst Blue Ribbon Hard Tea Peach. ### Sectors Adopting This - **Alcoholic Beverage Industry:** Opportunity for companies to innovate and create new product lines that cater to the growing demand for lower calorie and healthier alcoholic drinks, like Pabst Blue Ribbon Hard Tea Peach. - **Ready-to-drink Industry:** Opportunity for ready-to-drink companies to incorporate natural fruit flavors and low-ABV options into their beverage lines, appealing to consumers seeking convenient alcoholic drinks that are also healthy. - **Home Entertainment Industry:** Opportunity for companies in the home entertainment industry to partner with alcoholic beverage companies to offer at-home happy hour kits, providing consumers with all the necessary components for a fun and convenient social experience at home. ## Related on Trend Hunter - [Peach-Flavored Hard Teas](https://www.trendhunter.com/trends/kyla-peach-bellini.md) - [Canned Malt-Based Teas](https://www.trendhunter.com/trends/peace-hard-teas.md) - [Uncarbonated Hard Teas](https://www.trendhunter.com/trends/uncarbonated-hard-teas.md) - [High-ABV Hard Teas](https://www.trendhunter.com/trends/hard-tea-in-a-can.md) - [Hard Malt Teas](https://www.trendhunter.com/trends/lipton-hard-iced-tea.md) - [Ready-to-Drink Hard Teas](https://www.trendhunter.com/trends/teabird-hard-sweet-tea.md) - [Full-Flavored Hard Iced Teas](https://www.trendhunter.com/trends/fullflavored-hard-iced-tea.md) - [High-ABV Iced Teas](https://www.trendhunter.com/trends/xpress-harder-iced-tea.md) - [Fruit-Flavored Hard Iced Teas](https://www.trendhunter.com/trends/fruitflavored-hard-iced-teas.md)