# Alcoholic Canned Coffees The 5% ABV Pabst Blue Ribbon Hard Coffee is Refreshing & Energizing By Laura McQuarrie | Published 2019-07-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pabst-blue-ribbon-hard-coffee References: [myrecipes](https://www.myrecipes.com/syndication/pbr-hard-coffee) & [pabstblueribbon](https://pabstblueribbon.com/) Across five states that are serving as limited test markets, [Pabst](https://www.trendhunter.com/trends/pabst-the-place) Blue Ribbon Hard Coffee is now being sold as what the brand calls a product that's "among the first of its kind in the industry." The alcoholic coffee beverage is made with a base of Arabica and Robusta coffee beans, plus creamy American milk. The finished product is a vanilla-infused premium iced coffee that can be enjoyed on the go in a canned format. Already, [PBR](https://www.trendhunter.com/trends/beer-flavored-cheese) Hard Coffee is receiving glowing reviews from consumers, especially at a time when many are seeking out [unique coffee hybrids](https://www.trendhunter.com/trends/hard-vietnamese-coffee). Just this year, PBR also introduced other unique new iterations of its classic product, including high-strength and low-alcohol versions. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 65% | Activity: 66% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Alcoholic Canned Coffees:** The trend of alcoholic canned coffees opens up opportunities for beverage companies to create unique and convenient coffee hybrid options. - **Coffee Hybrids:** The rise of unique coffee hybrids, like PBR Hard Coffee, presents opportunities for coffee brands to innovate and attract consumers looking for new and refreshing flavors. - **Convenience Packaging:** The popularity of canned alcoholic beverages, like PBR Hard Coffee, highlights the potential for innovative packaging solutions that offer convenience and on-the-go enjoyment. ### Who This Affects Most - **Beverage Industry:** The alcoholic canned coffee trend creates new opportunities for beverage companies to expand their product offerings and tap into a growing market of coffee lovers who also enjoy alcoholic beverages. - **Coffee Industry:** The trend of coffee hybrids and alcoholic canned coffees presents a disruptive innovation opportunity for coffee companies to create unique flavor combinations and attract a broader consumer base. - **Packaging Industry:** The demand for convenient canned beverages, such as PBR Hard Coffee, presents a disruptive innovation opportunity for the packaging industry to design innovative packaging solutions that cater to on-the-go consumption. ## Related on Trend Hunter - [Spirit-Based Cold Brews](https://www.trendhunter.com/trends/hard-cold-brews.md) - [Extra-Smooth Hard Iced Teas](https://www.trendhunter.com/trends/pabst-groovy-lemon-strong.md) - [Coffeeberry-Spiked Hard Seltzers](https://www.trendhunter.com/trends/delicious-seltzers.md) - [Nitro-Infused Cold Irish Coffees](https://www.trendhunter.com/trends/coldbrewed-irish-coffee.md) - [Canned Seasonal Hard Coffees](https://www.trendhunter.com/trends/pumpkin-spice-hard-latte.md) - [Alcoholic Cold-Brew Coffee Drinks](https://www.trendhunter.com/trends/cold-brew-coffee-beer.md) - [Premium Cold Brew Cans](https://www.trendhunter.com/trends/premium-cold-brew.md) - [Refreshing Canned Iced Coffees](https://www.trendhunter.com/trends/coffee-palmer.md) - [Spirit-Spiked Canned Coffees](https://www.trendhunter.com/trends/alcachino-lattes.md)