# Beer-Branded Alcoholic Coffee The Pabst Blue Ribbon coffee was Re-Released for National Coffee Day By Ell Smith | Published 2020-09-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pabst-blue-ribbon-coffee References: [adweek](https://www.adweek.com/brand-marketing/just-in-time-for-national-coffee-day-new-hard-cold-brew-from-pabst-blue-ribbon/) & [pabstblueribbon](https://pabstblueribbon.com/product/) The [Pabst Blue Ribbon](https://www.trendhunter.com/trends/pabst-blue-ribbon-and-timberland-pro) coffee was re-released in light of National Coffee Day, which is celebrated on October 1st. [QSR](https://www.trendhunter.com/trends/pumpkin-cold-brew-frozen-coffee) brands tend to use this holiday as a means of promotion new or existing menu items, but its rare for an adjacent industry to take part so directly. The Pabst Blue Ribbon coffee is a perfect example of experimental marketing, upping the ante for the holiday with this alcoholic offering. According to the brand, in an official statement, “[Cold brewed coffee](https://www.trendhunter.com/trends/bulletproofs-new-cold-brew) has become a fast favorite with coffee drinkers in America in the last few years, beloved for its sweeter smoother taste...Pabst Blue Ribbon’s Hard Cold Brew delivers a delicious black cold brewed coffee with a kick.” Image Credit: Pabst Blue Ribbon ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 34% | Activity: 32% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Beer-branded Alcoholic Coffee:** The trend of combining two different industries, alcohol and coffee, to create a unique product is disrupting the coffee and alcohol industries. - **Experimental Marketing:** The trend of using unconventional marketing tactics, such as creating a limited-time offering for a holiday, is disrupting traditional promotional methods. - **Cold Brew Coffee:** The trend of using cold brew as a base for new beverage products is disrupting the coffee industry. ### Industries Being Reshaped - **Beverage:** The combination of alcohol and coffee is disrupting the traditional boundaries of the beverage industry. - **QSR (quick Service Restaurants):** Using holidays to promote new or existing products is a traditional tactic for the QSR industry, but brands from adjacent industries can disrupt the space by participating. - **Alcohol:** Creating unique alcoholic products that utilize unconventional beverage bases such as coffee is disrupting the alcohol industry. ## Related on Trend Hunter - [Canned Seasonal Hard Coffees](https://www.trendhunter.com/trends/pumpkin-spice-hard-latte.md) - [Home Brewing Coffee Launches](https://www.trendhunter.com/trends/athome-coffee.md) - [National Coffee Day Promotions](https://www.trendhunter.com/trends/coffee-bar-giveaway.md) - [Members-Only Coffee Passes](https://www.trendhunter.com/trends/cold-brew-pass.md) - [Whiskey-Inspired Coffee Blends](https://www.trendhunter.com/trends/whiskeyinspired-coffee-blend.md) - [Coffee-Inspired Beer Packs](https://www.trendhunter.com/trends/dunkin-and-harpoon-brewery.md) - [Seasonal Fair Trade Brews](https://www.trendhunter.com/trends/death-wish-coffee-1.md) - [Show-Inspired Coffee Products](https://www.trendhunter.com/trends/bourbon-caramel-iced-coffee-1.md) - [Ready-to-Drink Hard Lattes](https://www.trendhunter.com/trends/hard-latte.md)