# ABV-Adjusted Beers Pabst Blue Ribbon Beer is Now Available in PBR Non-Alcoholic & PBR Extra By Laura McQuarrie | Published 2019-04-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pabst-blue-ribbon-beer References: [thetakeout](https://thetakeout.com/pbr-extra-non-alcoholic-beers-pabst-blue-ribbon-1833788567) & [pabst-blue-ribbon.prezly](https://pabst-blue-ribbon.prezly.com/pabst-blue-ribbon-introduces-two-new-beers-in-2019) Last year, [Pabst](https://www.trendhunter.com/trends/pabst-the-place) Blue Ribbon debuted a low-calorie lager called PBR Easy and it is now following up this release with two all-new Pabst Blue Ribbon beer products that sit on opposite ends of the spectrum when it comes to alcohol content. The two new lagers include PBR Non-Alcoholic and PBR Extra, which takes the form of a beer that comes in at 6.5% [ABV](https://www.trendhunter.com/trends/tepache-hiball), which is slightly more than regular PBR at 4.7% ABV. While PBR Non-Alcoholic is being introduced as an easy drinking option for the daytime, PBR Extra offers a strong yet light and crisp option for those who are looking for an alternative to heavy drinking beers. With many consumers seeking out [no- or low-alcohol products](https://www.trendhunter.com/trends/craftstyle-nonalcoholic-beers), as well as higher ABV options for certain occasions, these new products help to suit a range of needs. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 22% | Activity: 70% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Abv-adjusted Beers:** Breweries adjusting their beer's ABV content to suit diverse consumer preferences and needs. - **Low-alcohol Beer:** Rising demand for low-alcohol options spurring innovation in the beer industry. - **High-abv Beer:** Growing interest in high-ABV beers leading to brewery experimentation and production. ### Industries Being Reshaped - **Brewing:** Breweries can adjust their beer's ABV to appeal to a larger audience with diverse preferences. - **Alcohol Manufacturing and Distribution:** Manufacturers and distributors of low-alcohol and high-ABV beer products are seeing increased demand from consumers. - **Hospitality:** Restaurants and bars can offer a wider variety of beer options to appeal to different consumer preferences and needs. ## Related on Trend Hunter - [Extra-Smooth Hard Iced Teas](https://www.trendhunter.com/trends/pabst-groovy-lemon-strong.md) - [Alcohol-Free Beer Packs](https://www.trendhunter.com/trends/special-effects.md) - [Low-Calorie Non-Alcoholic Brews](https://www.trendhunter.com/trends/partake-brewing.md) - [Fruity Non-Alcoholic Beers](https://www.trendhunter.com/trends/labatt-blue-light-nonalc-strawberry-acai.md) - [Fruity Low-ABV Beverages](https://www.trendhunter.com/trends/the-boston-beer-company-1.md) - [Non-Alcoholic Beer Expansions](https://www.trendhunter.com/trends/eastern-market-brewing.md) - [Crisp Non-Alcoholic Lagers](https://www.trendhunter.com/trends/nonalcoholic-lagers.md) - [Ultra-Rich Non-Alcoholic Beers](https://www.trendhunter.com/trends/deschutes-brewery.md) - [Non-Alcoholic Golden Beers](https://www.trendhunter.com/trends/golden-brew.md)