# Oversized Monster-Branded Beer Cases This Pabst Blue Ribbon 99 Pack Was Designed by ATTACK Peter By Michael Hemsworth | Published 2026-01-23 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/pabst-blue-ribbon-99-pack References: [foodbeast](https://www.foodbeast.com/news/pabst-blue-ribbon-just-dropped-a-99-pack-covered-in-godzilla-art/) & [pabstblueribbon](https://pabstblueribbon.com)  The [Pabst](https://www.trendhunter.com/trends/godzilla-can-designs) Blue Ribbon 99 Pack has been debuted as a Godzilla-themed product designed by artist ATTACK Peter to offer consumers the option to get their hands on a whole lot of beer. The case comes with a total of 99 cans and is a play on the classic 99 Bottles song, and is branded on the exterior with ATTACK Peter's artwork that includes the imagery of Godzilla himself. The case is a limited-edition offering, but will be available for consumers to pick up wherever they can find it for around $99.99. ATTACK Peter commented on the Pabst Blue Ribbon 99 Pack saying, "A WHAT [pack](https://www.trendhunter.com/trends/gosestyle-ales)?? That was my first reaction when the gang at [PBR](https://www.trendhunter.com/trends/pbr-x-grillos-pickle-beer) asked me to team up on this design! The 99 pack is one of the coolest things I’ve ever seen and I knew they were going to MOVE so I incorporated some designs of the Ghidorah and Mechagodzilla soaring into action!" Image Credit: Matt Shail/Pabst Blue Ribbon ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 63% | Activity: 59% | Freshness: 63% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Limited-edition Collaborations:** Brands are increasingly partnering with artists to create unique, collectible versions of their products, merging art with commercial appeal. - **Nostalgic Pop Culture Themes:** Leveraging beloved cultural icons like Godzilla creates a deep emotional connection with consumers who have fond memories of these characters. - **Super-sized Product Offerings:** Packaging products in larger-than-life quantities captures attention and serves both practical purposes and novelty appeal for consumers. ### Sectors Adopting This - **Alcoholic Beverage Manufacturing:** Brewers are experimenting with bold packaging innovations to differentiate products and attract new customer segments. - **Pop Culture Merchandise:** Integrating pop culture themes into consumer goods opens up cross-industry collaborations, tapping into fan-driven markets. - **Art and Design Services:** There is a growing opportunity for artists to collaborate with consumer brands, creating visually striking products that stand out on the shelves. ## Related on Trend Hunter - [Beer-Infused Soup Lines](https://www.trendhunter.com/trends/campbells-chunky-x-pabst-blue-ribbon.md) - [Bold Beer-Flavored Cheeses](https://www.trendhunter.com/trends/beer-flavored-cheese.md) - [Collaborative Work Boots](https://www.trendhunter.com/trends/timberland-pro-x-pabst-blue-ribbon.md) - [Americana Beer Cans](https://www.trendhunter.com/trends/made-of-america.md) - [Commemorative Monster-Themed Cans](https://www.trendhunter.com/trends/godzilla-can-designs.md) - [Movie Monster Energy Drinks](https://www.trendhunter.com/trends/c4-ultimate-energy-x-godzilla.md) - [Beer-Branded Work Boots](https://www.trendhunter.com/trends/pabst-blue-ribbon-and-timberland-pro.md) - [Tattoo-Covered Beer Packaging](https://www.trendhunter.com/trends/86-tattoo-limited-edition.md) - [Iconic Monster Apparel Capsules](https://www.trendhunter.com/trends/pabst-blue-ribbon-x-godzilla.md)