# High-Energy Tea Drinks Pablo's Mate Serves a Traditional Energizer by the Can By Laura McQuarrie | Published 2026-04-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pablos-mate References: [bevnet](https://www.bevnet.com/news/2026/yerba-maker-pablos-mate-signs-with-lad-plans-unofficial-world-cup-campaigns) & [pablosmate.co](https://pablosmate.co/collections/frontpage)  As a naturally energizing, ritual-rich beverage that bridges the gap between a morning coffee and a social drink, [yerba mate is an ancient drink](https://www.trendhunter.com/trends/yerba-sticks) that appeals to a generation in search of functional, flavorful refreshment, and Pablo's Mate delivers in a convenient canned format. The simple-ingredient recipe spotlights [wholesome ingredients of the earth](https://www.trendhunter.com/trends/sparkling-cherry-jubilation) that are trustworthy and easy to pronounce—like water and all-organic yerba mate extract, cane sugar, and green tea extract. Pablo's Mate Remolacha builds on this base with beetroot and a touch of cinnamon, while Proverbial Yerba Mate is a golden elixir that gets its sunny character and sweetness from wildflower honey. And for those who crave big energy and flavor without the sugar, there's [Sugar-Free Mango Mint](https://www.trendhunter.com/trends/naked-sparkling-energy), which harnesses the brightness and natural sweetness of tropical fruit. ## Trend Insights (Trend Hunter) - Score: 7.1/10 - Popularity: 66% | Activity: 77% | Freshness: 71% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Functional Canned Beverages:** Convenient ready-to-drink cans that translate ritual-rich beverages into portable formats signal potential to displace traditional morning coffee and soda routines. - **Clean-ingredient Energy Drinks:** Products emphasizing simple, pronounceable, organic ingredients and reduced sugar profiles indicate a shift toward healthier stimulation options that could redefine energy-drink formulations. - **Flavor-forward Herbal Energisers:** Yerba mate blends with botanicals like beetroot, cinnamon, honey, and tropical fruit reflect a movement toward complex flavor-driven energizers that can attract consumers away from synthetic-flavored alternatives. ### Where This Applies - **Beverage Manufacturing:** Small-batch and ingredient-transparent producers are positioned to upend large-scale energy drink makers by prioritizing organic sourcing and functional botanicals. - **Food Retail and E-commerce:** Curated retail assortments and direct-to-consumer channels that highlight provenance and clean labels have the capacity to reshape how premium functional drinks reach niche and mainstream shoppers. - **Health and Wellness Supplements:** Formulators integrating natural stimulants and flavor complexity into supplement-like beverages could blur lines between drinks and nutraceuticals, creating new product categories. ## Related on Trend Hunter - [Cognition Booster Social Beverages](https://www.trendhunter.com/trends/solis.md) - [Energizing Yerba Mate Beverages](https://www.trendhunter.com/trends/organic-yerba-mate.md) - [Functional Mushroom Energy Drinks](https://www.trendhunter.com/trends/milonga-yerba-mate.md) - [Functional Social Tonics](https://www.trendhunter.com/trends/na-beverage-co.md) - [Energizing Summertime Teas](https://www.trendhunter.com/trends/yerba-madre-watermelody.md) - [Functional Lifestyle-Focused Teas](https://www.trendhunter.com/trends/pukka-herbs-teas.md) - [Functional Tea Launches](https://www.trendhunter.com/trends/uncle-matts-organic-yerba-mate-energy-tea.md) - [Yerba Mate-Powered Facial Cleansers](https://www.trendhunter.com/trends/daily-facial-cleanser.md) - [Localized Game-Day Food Activations](https://www.trendhunter.com/trends/bay-area-local-eats.md)