# Desert Trail-Ready Apparel MAAP and P.A.M. Join Forces and the Second is PAAM 2.0. Capsule By Amy Duong | Published 2022-05-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/paam-20 References: [hypebeast](https://hypebeast.com/2022/5/pam-maap-second-collaboration-collection) & [perksandmini](https://perksandmini.com/) [MAAP](https://www.trendhunter.com/trends/maap-lab-sydney) works in collaboration with [P.A.M.](https://www.trendhunter.com/trends/pampuma-bioverse) on the new PAAM 2.0. collection for the season, marking the second time that the duo is joining forces. This stems from a liberating mindset that is true to P.A.M. and has a graphic influence in terms of design when it comes to MAAP's notable technical engineering and expertise in cycling functions. The new collection is inspired by the constant nature of a desert sunrise and the atmosphere of the landscape when it is nighttime. This is translated through materials such as the jerseys made from [premium Italian fabrication](https://www.trendhunter.com/trends/mm6-maison-margiela-and-salomon), mountain bike mesh, reflective tees, abrasion-resistant cargo bibs, Polartec fleece hoodies, and much more. It is rounded out by accessories such as arm warmers, socks, gloves, and a cap. Image Credit: Sarah Pannell ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 10% | Activity: 22% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### What's Driving This Trend - **Desert-inspired Apparel:** Opportunity to capitalize on consumer interest in unique and rugged outdoor gear with a touch of fashion-forward design. - **Collaborative Collection Releases:** Potential to generate buzz and excitement for both brands involved, as well as attract new customers through combined marketing efforts. - **Multi-functional Clothing:** Innovative opportunities to create versatile clothing pieces that can be used for multiple activities, such as cycling and hiking. ### Who This Affects Most - **Outdoor Retail:** Desert trail-ready apparel creates new opportunities for outdoor retailers looking to cater to customers seeking unique clothing that is both functional and stylish. - **Sportswear and Cycling Gear:** Potential for sportswear and cycling brands to expand their offerings and appeal to a wider customer base by incorporating fashion-forward design elements in their technical clothing. - **Accessories:** Opportunities for brands to expand their accessory lines with items that complement the multi-functional clothing pieces, such as gloves, socks, and arm warmers. ## Related on Trend Hunter - [Interdimensional-Inspired Sporty Projects](https://www.trendhunter.com/trends/pampuma-bioverse.md) - [Bold Mountain Biking Apparel](https://www.trendhunter.com/trends/amlie-graef.md) - [Collaborative Sporty Timeless Fashion](https://www.trendhunter.com/trends/mammut.md) - [Spring-Ready Outdoor Apparel](https://www.trendhunter.com/trends/performance-articles.md) - [Urban Utility Capsules](https://www.trendhunter.com/trends/cp-company-x-beams.md) - [Race Track-Ready Collaborative Capsules](https://www.trendhunter.com/trends/alpine-f1.md) - [Collaborative Stylish Relaxed Outerwear](https://www.trendhunter.com/trends/oamc-and-fragment.md) - [Long-Distance Cycling Apparel](https://www.trendhunter.com/trends/brevet.md) - [Adventurous Spirit Performance Apparel](https://www.trendhunter.com/trends/mnml-active.md)