# Sea Salt Protein Bars Aloha's Special Edition Pa’akai Bar Supports Sustainable Small Farms By Laura McQuarrie | Published 2024-03-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/paakai-bar References: [nosh](https://www.nosh.com/food-wire/2024/aloha-launches-newest-special-edition-paakai-bar/) & [aloha](https://aloha.com/collections/protein-bars)  The Pa’akai Bar is the newest special edition bar from award-winning [B Corp](https://www.trendhunter.com/trends/hot-honey-cashews) and Climate Neutral Certified brand [Aloha](https://www.trendhunter.com/trends/aloha-chocolate-caramel-pecan) and it boosts support and awareness of small farms that operate sustainably. In Hawaiian, “Pa’akai” translates to “solid ocean” or “sea salt” and the sea salt in this bar is made with a process that yields some of the purest salt in the world, which also boasts abundant trace minerals, a lower sodium concentrate and a less salty flavor. In this plant-based protein bar, sea salt is joined by Ponova oil—a [Fast](https://www.trendhunter.com/trends/fast-pickle) Company 2023 World Changing Ideas Awards innovation—and Hawai’i-grown macadamia nuts from Hamakua Macadamia Nut Company. 10% of proceeds from every Pa’akai Bar sold will be donated to Kupu, a nonprofit empowering future generations to create a more sustainable Hawaiʻi and Pacific. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 29% | Activity: 38% | Freshness: 22% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Sustainable Farming Awareness:** Exploring the impact of supporting sustainable small farms through special edition products like the Pa’akai Bar. - **Innovative Ingredient Sourcing:** Leveraging unique processes for creating pure sea salt and innovative ingredients like Ponova oil in food products. - **Charitable Initiatives in Products:** Integrating donation components from product sales to support non-profit organizations like Kupu in creating a more sustainable environment. ### Who This Affects Most - **Food & Beverage:** Exploring opportunities for sustainable sourcing and innovative ingredients in the food and beverage industry. - **Non-profit & Charity:** Leveraging products with charitable initiatives to drive support for non-profits focused on environmental sustainability. - **Agriculture & Farming:** Embracing sustainable farming practices and small farm support to redefine the agriculture and farming industry with purpose-driven initiatives. ## Related on Trend Hunter - [Hawaiian Taro Snack Bars](https://www.trendhunter.com/trends/aloha-taro-bar.md) - [Plant-Based Dessert Protein Bars](https://www.trendhunter.com/trends/aloha-chocolate-caramel-pecan.md) - [Nutrition-Minded Cookie Snack Bars](https://www.trendhunter.com/trends/aloha-oatmeal-chocolate-chip-bar.md) - [Pumpkin Seed Protein Bars](https://www.trendhunter.com/trends/aloha1.md) - [Sandwich Cookie-Inspired Protein Bars](https://www.trendhunter.com/trends/aloha-cookies-and-creme-bar.md) - [Fall-Themed Protein Bar Ranges](https://www.trendhunter.com/trends/aloha-protein-bar-flavors.md) - [Dessert-Like Plant Protein Snacks](https://www.trendhunter.com/trends/aloha-plantbased-protein-bars.md) - [Fruity Chocolate Snack Bars](https://www.trendhunter.com/trends/raspberry-white-chocolate-bar.md) - [Tasty Nutritious Snack Campaigns](https://www.trendhunter.com/trends/deliciously-satisfying.md)