# Auto-Designed Smartphones The Blackberry 'P’9983' was Designed by Porsche By Jamie Danielle Munro | Published 2014-09-19 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/p9983 References: [designboom](http://www.designboom.com/technology/porsche-design-blackberry-p9983-09-18-2014/) & [porsche-design](http://www.porsche-design.com/) The P’9983 is the newest design from [Blackberry](https://www.trendhunter.com/trends/vehicle-data-platform), designed by the auto giant [Porsche](https://www.trendhunter.com/trends/honor-magic-v2-rsr-porsche-design). As such the phone has certain nuances that reflect the car brand, but still maintains the shape of a traditional Blackberry. Blackberry has been known for going through a bit of a shaky period, competing with companies such as [Apple](https://www.trendhunter.com/trends/iphone-2g) for marketshare. Partnering up with an auto business to help with design is certainly one way to get noticed, as it is not a common pairing. Interestingly, the makeup of the phone itself is actually completed with car parts normally used by Porsche, so one can be sure of a high quality in this regard. For anyone who loves both Porsche and Blackberry, this is the perfect pairing with an excellent product as the result. Photo Credits: [designboom](http://www.designboom.com/technology/porsche-design-blackberry-p9983-09-18-2014/), [porsche-design](http://www.porsche-design.com/) ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 16% | Activity: 47% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Why This Trend Is Growing - **Auto-designed Smartphones:** Partnering with auto businesses for smartphone design creates disruptive innovation opportunities by merging different industries and appealing to a niche audience. - **Brand Collaboration:** Collaborating with established brands from different industries can lead to disruptive innovation opportunities by combining expertise and attracting new customers. - **High-quality Material Integration:** Incorporating high-quality materials from specialized industries into consumer electronics presents disruptive innovation opportunities for improving product durability and value. ### Industries Being Reshaped - **Mobile Technology:** The mobile technology industry can benefit from auto-designed smartphones by expanding their design possibilities and appealing to specific customer preferences. - **Luxury Goods:** The luxury goods industry can explore disruptive innovation opportunities by collaborating with technology companies to create unique and high-end products for an exclusive clientele. - **Automotive:** The automotive industry can leverage their expertise and brand reputation to explore disruptive innovation opportunities in the consumer electronics market through collaborative designs. ## Related on Trend Hunter - [Sleek Automotive Design Smartphones](https://www.trendhunter.com/trends/honor-magic-v2-rsr-porsche-design.md) - [Collaboration Automotive Smartwatches](https://www.trendhunter.com/trends/porsche-x-garmin-epix-pro.md) - [Collaboration Automotive Smartphones](https://www.trendhunter.com/trends/samsung-galaxy-s23-ultra-bmw-m-edition.md) - [Auto-Brand Residential Towers](https://www.trendhunter.com/trends/porsche-design-tower-bangkok.md) - [Aluminum Automotive Design Earbuds](https://www.trendhunter.com/trends/porsche-design-pdt60-tws-earphones.md) - [Sports Car-Inspired Coffee Machines](https://www.trendhunter.com/trends/porsche-design-nair.md) - [Supercar-Inspired Coffee Machines](https://www.trendhunter.com/trends/linea-micra.md) - [Automotive-Enthused Kitchen Appliances](https://www.trendhunter.com/trends/porsche-x-smeg.md) - [Luxury Car Brand Speakers](https://www.trendhunter.com/trends/porsche-design-911.md)