# Performance-Driven Supplement Lines BODi Released the P90X Performance Supplements Line By Kalin Ned | Published 2026-05-13 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/p90x-performance-supplements References: [shop.bodi](https://shop.bodi.com/pages/about-p90x-sport-performance-supplements)  [BODi](https://www.trendhunter.com/trends/home-exercise-program), the company formerly known as [Beachbody](https://www.trendhunter.com/trends/30-day-booty-boost), has recently introduced the P90X Performance Supplements line, which includes five products — the P90X Whey Protein with Nutri-Digest-X™, the P90X Pre-Workout with Pump-Zone-X™, the P90X Hydration with Magnesium-X™, the P90X Energy with ATP-X™, and the P90X Creatine with Crea-Strength-X™. BODi’s 90X Whey Protein with Nutri-Digest-X™, for example, is packed with digestive enzymes and probiotics, while the P90X Pre-Workout with Pump-Zone-X™ contains caffeine, beta-alanine, creatine, and electrolytes. The P90X Creatine with Crea-Strength-X™ comes in ultra-fine micronized form. The P90X Hydration with Magnesium-X™ stick packs boast over 1000 milligrams of electrolytes plus BCAAs and B vitamins, while the energy stick features caffeine, L-Theanine, and BCAAs without added sugar. Each one of BODi’s P90X Performance Supplements incorporates proprietary P90X-Factor ingredients such as Nutri-Digest-X, Pump-Zone-X, Crea-Strength-X, Magnesium-X, and ATP-X. Image Credit: BODi ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 28% | Activity: 28% | Freshness: 77% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Proprietary Ingredient Ecosystems:** Branded ingredient families like Nutri‑Digest‑X and ATP‑X create ecosystems that enable product differentiation, proprietary supply chains, and licensing partnerships. - **Multi-functional Performance Blends:** Formulations that combine energy, hydration, recovery, and digestive support in single SKUs open possibilities for consolidated performance solutions that replace multiple separate products. - **Single-serve Functional Stick Packs:** Convenient stick packs with electrolytes, BCAAs, and micronutrients support on-the-go dosing and new packaging formats that change consumption occasions. ### Who This Affects Most - **Sports Nutrition:** Premiumized performance lines and ultra‑fine micronized ingredients present opportunities for high-margin, scientifically marketed products aimed at serious athletes. - **Direct-to-consumer Fitness Brands:** Digital fitness platforms can integrate exclusive supplement lines into subscription ecosystems to deepen customer lifetime value and cross‑sell services. - **Nutraceutical Ingredient Suppliers:** Rising demand for proprietary enzyme blends, ATP complexes, and specialized mineral chelates encourages development of novel, patentable ingredients and co‑development models. ## Related on Trend Hunter - [Athlete-Focused Beverage Mixes](https://www.trendhunter.com/trends/stacked-fitness-hydration.md) - [Enhanced Creatine Supplement Formulations](https://www.trendhunter.com/trends/creatine.md) - [Magnesium-Infused Protein Sodas](https://www.trendhunter.com/trends/basyd.md) - [Next-Generation Creatine Supplement Systems](https://www.trendhunter.com/trends/musclebuilding-system.md) - [Brain-Body Performance Supplements](https://www.trendhunter.com/trends/creatine-calm-focus.md) - [Fitness-Approved Nutritional Supplements](https://www.trendhunter.com/trends/rep-fitness.md) - [Performance Beauty Supplements](https://www.trendhunter.com/trends/metalab-body-butler.md) - [Dual-Flavor Gummy Supplements](https://www.trendhunter.com/trends/xo-fitness-creatine-gummies.md) - [Plant Extract Workout Supplements](https://www.trendhunter.com/trends/esn-crank-preworkout-booster.md)