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# Luxury Car-Branded Aviators
Porsche Design Celebrates Its 50th Anniversary With P'8478 Sunglasses

By Niko Pajkovic | Published 2022-02-08 | Autos
Source: Trend Hunter, https://www.trendhunter.com/trends/p8478
References: [acquiremag](https://www.acquiremag.com/style/porsche-design-50th-anniversary-sunglasses) & [porsche-design](https://www.porsche-design.com/us/en/eyewear/explore/?source=aw&awc=11151_1644226741_96f0cfbecbca5b3392759738eb09be61&utm_source=affiliate_awin&utm_campaign=awin_dach&utm_medium=banner)

Porsche Design has announced the release of the 50Y edition of the P'8478 sunglasses, an updated, limited-edition version of its beloved aviator model.

Here, the iconic aviator frame has been given a contemporary makeover. In particular, the designers have updated the shades with a much more flat 2-base curve lens while maintaining the model's signature interchangeable lens system. The new set comes with both an oliver silver mirror lens and a gray polarized 'Vision Drive' lens. In addition, the sunglasses are made from lightweight titanium with satin-gloss platinum detailing.

Currently, the 50Y edition of the P'8478 comes in two silhouettes: the classic aviator model or the square-shaped P'8928 silhouette. For those interested, these premium aviators are now available for purchase on the Porsche Design website.

Image Credit: Porsche Design

## Trend Insights (Trend Hunter)

- Score: 2.6/10
- Popularity: 44% | Activity: 23% | Freshness: 11%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos)

## Key Themes

### What Makes This Trend Stand Out

- **Contemporary Makeover of Classic Designs:** The opportunity lies in enabling customization to classic designs with modern elements.
- **Luxury Accessories with Technological Enhancements:** Innovation can be brought to luxury accessories by incorporating technology into its design and features.
- **Sustainability in Luxury Fashion:** Sustainability initiatives can be implemented in manufacturing luxury accessories to cater to the growing demand for eco-friendly products.

### Sectors Adopting This

- **Luxury Fashion:** Incorporate technology and sustainability practices into designing luxury accessories.
- **Eyewear:** Offer customization and modern updates to classic designs while utilizing sustainable manufacturing practices.
- **Automotive:** Collaborate with luxury accessory manufacturers to incorporate innovative technology into designs and promote sustainability initiatives.

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