# Ergonomic Visionary Smartphones The Huawei P40 Series Focuses on Premium Photography Features By Amy Duong | Published 2020-04-01 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/p40 References: [consumer.huawei](https://consumer.huawei.com/en/phones/p40-pro/) The new [Huawei](https://www.trendhunter.com/trends/huawei-p60-pro) P40 Series was recently unveiled, showcasing impressive attention to detail internally and externally. This time around, the focus was to create [premium photography experiences](https://www.trendhunter.com/trends/xiaomi-15-ultra) that are easily accessible and convenience to consumers. The latest P40 update has the latest smartphone main camera sensor that has ever been incorporated to a Huawei smartphone. It is accompanied by two telephoto cameras to support the impressive [10x true optical zoom](https://www.trendhunter.com/trends/xiaomi-17-ultra-leica-edition) feature. Externally, the flowing display is recognized as the 'Quad-Curve Overflow Display' and it is inspired by the form of flowing water. The fluidity of the screen and its rounded corners are visually pleasing and comfortable to hold as well. The P40 Series design is elegant and comes in the color options of Ice White, Black, Blush Hold, Deep Sea Blue, and Silver Frost -- all of which capture the nature of water and the variety of forms it can embody. Image Credit: Huawei ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 53% | Activity: 24% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Key Themes Behind This Trend - **Premium Photography Experiences:** Opportunity to create innovative smartphone features and software that enhance photography capabilities for a premium user experience. - **Quad-curve Overflow Display:** Opportunity to develop curved screen technology that offers visually pleasing displays and comfortable ergonomics. - **Variety of Color Options:** Opportunity to explore new color options for smartphones that capture the essence of nature and evoke emotional responses from consumers. ### Where This Applies - **Smartphone Manufacturing:** Opportunity for smartphone manufacturers to incorporate advanced camera sensors and telephoto capabilities in their devices. - **Display Technology:** Opportunity for display manufacturers to create curved screens that offer visually appealing designs and ergonomic functionality. - **Mobile Accessories:** Opportunity for mobile accessory makers to offer a range of color options that allow consumers to personalize their smartphones and express their individuality. ## Related on Trend Hunter - [High-Grade Camera System Smartphones](https://www.trendhunter.com/trends/huawei-p60-pro.md) - [Symmetrically Balanced Smartphones](https://www.trendhunter.com/trends/the-huawei-mate-50-pro.md) - [Dual Telephoto Lens Smartphones](https://www.trendhunter.com/trends/pura-80-ultra.md) - [Retractable Camera Lens Smartphones](https://www.trendhunter.com/trends/huawei-pura-70-ultra.md) - [Revolutionary Clamshell Smartphones](https://www.trendhunter.com/trends/huawei-pura-x.md) - [Sculpted Camera Smartphones](https://www.trendhunter.com/trends/huawei-mate-80.md) - [Foldable Smartphone Advances](https://www.trendhunter.com/trends/huawei-mate.md) - [Demure Specialty Smartphone Models](https://www.trendhunter.com/trends/huawei-mate-60-rs-ultimate-design.md) - [Midrange Performance Smartphone Models](https://www.trendhunter.com/trends/huawei-mate-70-pro-premium-edition.md)