# Water-Purifying Campaigns P&G Children's Safe Drinking Water Program Engages Facebook Users By Katherinev123 | Published 2012-01-27 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/p-g-children-s-safe-drinking-water References: [popsop](http://popsop.com/53026) & [csdw.org](http://www.csdw.org/csdw/index.shtml) The P&G Children's Safe Drinking Water (CSDW) initiative has been helping developing countries attain clean drinking water with Proctor & Gamble's special [Purifier of Water packets](https://www.trendhunter.com/trends/r9-countertop), which can purify water in 30 minutes. To further build awareness of the program, P&G has launched a [Facebook](https://www.trendhunter.com/trends/sharethewonder) campaign called '1 Like = 1 Day of Clean Drinking Water.' Every time a user 'likes' the P&G Children's Safe Drinking Water Facebook page, the company will donate one day of clean drinking water in a developing country, says Popsop. There are also stories on the Facebook page about people that P&G has helped through its CSDW program and the brand has also launched a dedicated website to further provide information and current news on its initiatives around the world. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 10% | Activity: 42% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What's Driving This Trend - **Social Impact Campaigns:** Companies are engaging with social media users to support causes, helping to build awareness and contribute to social initiatives. - **Water Purification Technology:** Technological advancements in water purification systems are being implemented to provide clean drinking water to developing countries. - **Brand Philanthropy:** Companies are using their brand and resources to help those in need, creating a positive brand image and fostering goodwill among consumers. ### Who This Affects Most - **Nonprofit Organizations:** Nonprofit organizations can collaborate with companies to leverage their resources and build awareness for social initiatives. - **Social Media Platforms:** Social media platforms can serve as a powerful tool for companies to engage with users and promote social causes. - **Water Treatment Technology:** Companies that specialize in water treatment technology have the opportunity to partner with businesses and nonprofit organizations to increase access to clean drinking water in developing countries. ## Related on Trend Hunter - [Educational Water Campaigns](https://www.trendhunter.com/trends/educational-water-campaign.md) - [Water-Activated Book Designs](https://www.trendhunter.com/trends/dehydrating-book.md) - [Child-Focused Handwashing Ads](https://www.trendhunter.com/trends/h-for-handwashing.md) - [Hygiene-Focused Disaster Relief Initiatives](https://www.trendhunter.com/trends/tide-loads-of-hope.md) - [3D-Printed Water Filtration Caps](https://www.trendhunter.com/trends/filter-caps.md) - [Clean Water Projects](https://www.trendhunter.com/trends/deepwater-well.md) - [Low-Cost Water Purifiers](https://www.trendhunter.com/trends/edrop-water-purifier.md) - [Water Purifier Devices](https://www.trendhunter.com/trends/ladislamp-disinfection.md) - [Empowering Watermark Campaigns](https://www.trendhunter.com/trends/online-rights.md)