# Sketchy Stationery Branding P Around Packaging Explores the Quality of its Contents By Amelia Roblin | Published 2011-08-03 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/p-around-packaging References: [thedieline](http://www.thedieline.com/blog/2011/8/3/p-around.html) & [prompt-design](http://www.prompt-design.com/) In most cases, product wrappers tend to remain detached from the items they hold, but in the case of P Around packaging, the two could not be more complementary. Somchana K. of Prompt Design has ensured that her labels don't just envelope these sketching utensils, but that they express a sincere reference to the qualities of each implement. This collection includes five different [eraser sheaths](https://www.trendhunter.com/trends/kite-packaging-invisipen), each decorated with rubbed graphite, but rather defined by the white spaces that render unique motifs. True to the function of a rubber, these textures have been created by taking away sections of what's been drawn. The [pencil sleeves](https://www.trendhunter.com/trends/aluminum-sphere) are embellished with intricate checkered illustrations, executed in values that correspond to the weight of the lead. Lastly, P Around packaging for A4 paper is enhanced with the light and shadow patterns suggesting origami folding of the sheets. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 92% | Activity: 32% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Complementary Packaging:** Explore opportunities to integrate packaging with the product it holds for a more cohesive customer experience - **Art-inspired Product Design:** Consider incorporating artistic design elements into products to create a unique and visually appealing offering - **Texture-driven Packaging:** Experiment with tactile packaging designs that give customers a hands-on experience before even opening the product ### Sectors Adopting This - **Stationery Manufacturing:** Innovate packaging designs for stationery products that are visually appealing and complementary to the items they hold - **Art Supply Retail:** Integrate art-inspired design elements into products to appeal to customers who value both functionality and aesthetics - **Paper Manufacturing:** Explore opportunities to add texture and unique design elements to paper packaging for a more engaging customer experience ## Related on Trend Hunter - [Imaginative Pared-Back Art Supplies](https://www.trendhunter.com/trends/woset.md) - [Wisdom-Focused Skincare Packaging](https://www.trendhunter.com/trends/wise-personal-grooming.md) - [Literature-Inspired Packaging Designs](https://www.trendhunter.com/trends/good-to-read.md) - [Vibrant Spanish Meat Packaging](https://www.trendhunter.com/trends/onmi-design.md) - [Unique Writing Instruments](https://www.trendhunter.com/trends/graphite-paintbrush-writing-instrument.md) - [Contemporary Tea Packaging](https://www.trendhunter.com/trends/chaiboy.md) - [Sustainable Eraser Packaging](https://www.trendhunter.com/trends/maped.md) - [Inclusive Skincare Branding](https://www.trendhunter.com/trends/featforskin.md) - [Wellness-Focused Stationery Brands](https://www.trendhunter.com/trends/affirmation-gel-pens.md)