# Fan-Pranking Promotions The Ozzy Osbourne "Wax Figure" is More Realistic Than You Think By Joanne Lam | Published 2010-05-29 | Unique Source: Trend Hunter, https://www.trendhunter.com/trends/ozzy-osbourne-wax-figure References: [huffingtonpost](http://www.huffingtonpost.com/2010/05/28/ozzy-osbourne-terrifies-f_n_593179.html) & [ozzy](http://www.ozzy.com) In promoting his new album ‘Scream,’ Ozzy Osbourne decided to [play a prank on his fans](https://www.trendhunter.com/trends/scratch-reveal) by pretending to be an [Ozzy Osbourne wax figure](https://www.trendhunter.com/trends/80s-rock-exhibit) at the [Madame Tussauds Wax Museum](https://www.trendhunter.com/trends/beetlejuice-character). Managing to stay completely still, the singer scared his fans by “coming to life” as they walked towards him to take pictures. Scaring men, women, families and even little children, this Ozzy Osbourne “wax figure” was a definite success, as it got many fans screaming. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 45% | Activity: 76% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Pranks](https://www.trendhunter.com/pranks) ## Key Themes ### What's Driving This Trend - **Prankvertising Marketing:** Creating pranks or stunts for advertising campaigns that surprise and engage customers to promote a product or service. - **Experiential Promotion:** Providing customers with interactive and memorable experiences to promote a brand or product. - **Celebrity Stunts:** Using the celebrity of a spokesperson or endorser to pull off an attention-grabbing stunt or PR event. ### Who This Affects Most - **Marketing and Advertising:** There are opportunities for innovative ways to promote a brand, product or service using unconventional tactics. - **Entertainment and Music:** The entertainment industry can benefit from unique and interactive promotions, such as this Ozzy Osbourne prank, that engage audiences. - **Tourism Industry:** Museums or tourist attractions can incorporate interactive and experiential promotions to attract visitors and engage them with the exhibits or attractions. ## Related on Trend Hunter - [Horror-Themed Overnight Experiences](https://www.trendhunter.com/trends/warner-bros-icons-of-horror.md) - [Sensorial Horror-Inspired Hard Ciders](https://www.trendhunter.com/trends/prank-pack.md) - [Rock Legend Footwear Ranges](https://www.trendhunter.com/trends/lugz-x-ozzy-osbourne.md) - [Nightmarish Mobile Campaigns](https://www.trendhunter.com/trends/cellphone-bill.md) - [Sausage Roll Wax Sculptures](https://www.trendhunter.com/trends/greggs-sausage-roll.md) - [Spooky Life-Size Animatronics](https://www.trendhunter.com/trends/beetlejuice-character.md) - [Distorted Burger Campaigns](https://www.trendhunter.com/trends/ailloween.md) - [Real Hair-Packed Voodoo Dolls](https://www.trendhunter.com/trends/steveo.md) - [Sound-Dectecting AR Mirrors](https://www.trendhunter.com/trends/venting-machine.md)