# Maximalist Bold Tonal Footwear adidas Originals' Ozweego Pure Sneakers are Offered in Two Colors By Amy Duong | Published 2020-12-09 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/ozweego-pure References: [hypebeast](https://hypebeast.com/2020/12/adidas-originals-ozweego-pure-shoes-deliver-a-welcome-dose-of-maximalist-style) [adidas Originals](https://www.trendhunter.com/trends/chunky-samba) introduces a new iteration to join its Ozweego line with the launch of the bold Ozweego Pure sneaker model. It is optioned in two colorway options in either a blend of core black, gray two, and solar red, or chalk white, cloud white, and core black fusion. These [oversized sneakers](https://www.trendhunter.com/trends/stinson-evo-og) sit on top of a [chunky midsole foundation](https://www.trendhunter.com/trends/adidas-x-avavav-moonrubber-megaride) that refers to the 90s for design inspiration. It now features some modern touches with the brand's signature cloudy Adiprene+ cushioning and the sock-like fit for comfort and functional mobility. The striking options celebrate a bold design language as the offerings deliver structural looks and bold contrasting accents. The midsole features molded and carved details to add textures to the unique model. Image Credit: adidas ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 35% | Activity: 7% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What's Driving This Trend - **Maximalist Tonal Sneakers:** Design and produce bold and chunky sneakers with a mix of unique tones that capture the attention of consumers. - **90s-inspired Footwear:** Create footwear that infuses some 90s design inspiration with modern comfort technology, such as Adiprene+ cushioning and sock-like fit. - **Textured Midsole Designs:** Experiment with molded and carved midsole elements to create unique textures and designs on chunky sneakers. ### Who This Affects Most - **Footwear Industry:** Design bold sneakers that incorporate modern comfort technologies and unique midsole designs to appeal to fashion-forward youth markets. - **Fashion Retail Industry:** Curate a bold and distinct fashion collection that caters to maximalist styles with chunky sneakers and unique color palettes. - **Streetwear Industry:** Incorporate bold statement pieces into streetwear collections that feature maximalist tonal sneakers, adding boldness and character to the style. ## Related on Trend Hunter - [Ultra-Plump Sleek Running Shoes](https://www.trendhunter.com/trends/aruku.md) - [Stacked Base Lifestyle Sneakers](https://www.trendhunter.com/trends/gazelle-bold-sneaker.md) - [Off-White Chunky Joint Sneakers](https://www.trendhunter.com/trends/prime-x-20.md) - [Sleek Laceless Runners](https://www.trendhunter.com/trends/megaride-s2.md) - [Retro-Futuristic Chunky Sneakers](https://www.trendhunter.com/trends/wonder-runner.md) - [Juxtaposing Dynamic Running Shoes](https://www.trendhunter.com/trends/adistar-cushion.md) - [Rounded Heel Lifestyle Sneakers](https://www.trendhunter.com/trends/idoso-boost.md) - [Pastel Easter-Ready Sneakers](https://www.trendhunter.com/trends/the-adidas-samba-og.md) - [Bubble-Like Semi-Transparent Sneakers](https://www.trendhunter.com/trends/superstar-bubble.md)