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# Peculiar Pigskin Pictorials
Alfred Kovac Shoots an Haute Athletic Spread for Ozon Winter 2010

By Armida Ascano | Published 2010-12-03 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/ozon-winter-2010
References: [homotography.blogspot](http://homotography.blogspot.com/2010/12/alfred-kovac-by-stefan-giftthaler-in.html) & [ozonweb](http://www.ozonweb.com/en/)

This spread for Ozon Winter 2010 edition is an haute athletic feature that will have you hoping to score. The shoot features marvelous male model Alfred Kovac sporting a sultry pout, listless facial expression and some odd accessories.

Donning pieces like sharp shoulder pads and [football helmets](https://www.trendhunter.com/trends/off-season), Alfred Kovac is dipped in [athletic apparel](https://www.trendhunter.com/trends/wintry-athletic-apparel) for the Ozon Winter 2010 issue. Photographer Stefan Giftthaler pulls the shoot together while demonstrating great photographic skill.

**Implications** - NEEDS TO BE IMP NOT EXTENSION.

With that being said, looking through any or all of Alfred Kovac's amazing captures is sure to have you thoroughly impressed. I can bet that this peculiar pigskin pictorials is sure to be an instant hit with people who appreciate [odd artwork](https://www.trendhunter.com/trends/amusebouche).

## Trend Insights (Trend Hunter)

- Score: 3.8/10
- Popularity: 59% | Activity: 47% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography)

## Key Themes

### Key Themes Behind This Trend

- **Athletic Fashion Photography:** There is an opportunity for fashion and sports brands to collaborate on unique, high-end photography featuring sports equipment and apparel.
- **Gender-fluid Athletic Wear:** There is a growing demand for athletic wear that blurs the lines between traditional men's and women's styles.
- **Surreal Athletic Accessories:** There is a potential market for unconventional athletic accessories that are simultaneously functional and visually striking.

### Where This Applies

- **Fashion:** The fashion industry can explore new collaborations with sports brands to create unique and visually stunning campaigns.
- **Sports Equipment:** Sports equipment manufacturers can experiment with designs that incorporate elements of fashion and function.
- **Art:** Artists can be commissioned to create unconventional athletic accessories that blur the lines between function and visual art.

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