# Better-for-You Plant-Based Bacon OZO Plant-Based Bacon Boasts Zero Cholesterol and Less Fat By Laura McQuarrie | Published 2022-02-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/ozo-plantbased-bacon References: [businesswire](https://www.businesswire.com/news/home/20220223005362/en)  OZO Plant-Based Bacon is a new product that can be found in flavors like Cracked Black Pepper, Applewood Smoke and Spicy Jalapeño and they are easy to prepare to satisfy savory cravings. For the first time ever, OZO is bringing a True [Bite](https://www.trendhunter.com/trends/grn-the-bite-club-collection) Experience to “flexitarians” and food lovers everywhere with its new [plant-based chicken](https://www.trendhunter.com/trends/just-meat-chicken) and bacon products at Natural Products Expo West. The True Bite Experience promises "everything you know and love about meat, for a complete savory experience, made from plants." At the event, attendees will get to taste the [plant-based bacon products](https://www.trendhunter.com/trends/bacon-product-range) for the first time and experience a healthier option that replicates the smell, sizzle and taste of bacon with zero cholesterol and less fat. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 78% | Activity: 90% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Plant-based Meat Alternatives:** The trend towards plant-based meat alternatives that replicate the taste and texture of traditional meats is growing, presenting an opportunity for innovation in the food industry. - **Health-conscious Snacking:** The trend towards healthier snacking options, such as plant-based bacon that is cholesterol-free and low-fat, offers opportunities for disruptive innovation in the snack food industry. - **Flexitarian Diets:** The trend towards flexitarian diets that incorporate more plant-based foods while still allowing for occasional meat consumption is creating a demand for high-quality plant-based meat alternatives like OZO's plant-based bacon. ### Industries Being Reshaped - **Food Production:** The food industry has an opportunity to develop and market innovative plant-based meat alternatives that replicate the taste and texture of traditional meats while offering health benefits and appealing to flexitarian diets. - **Snack Foods:** Manufacturers of snack foods can innovate in the health-conscious snacking sector by developing plant-based alternatives to traditional snack foods, such as OZO's plant-based bacon. - **Natural Products:** The natural products industry can capitalize on the trend towards healthier, plant-based diets by developing and marketing innovative plant-based meat alternatives like OZO's plant-based bacon, which promises a complete savory experience made from plants. ## Related on Trend Hunter - [Sizzling Plant-Based Bacon](https://www.trendhunter.com/trends/true-bite-plantbased-bacon.md) - [Low-Fat Plant-Based Bacon](https://www.trendhunter.com/trends/77-foods-bacon.md) - [Delectable Plant-Based Bacons](https://www.trendhunter.com/trends/plantbased-bacons.md) - [Plant-Based Smoked Bacon](https://www.trendhunter.com/trends/plant-based-smoked-bacon.md) - [Ready-to-Eat Plant-Based Bacon](https://www.trendhunter.com/trends/crispy-bacon-style-strips.md) - [Plant-Based Bacon Crumbles](https://www.trendhunter.com/trends/crumbled-bacon-toppings.md) - [Flavorful Plant-Based Chicken Alternatives](https://www.trendhunter.com/trends/planterra-foods-ozo.md) - [Seaweed-Based Bacon Alternatives](https://www.trendhunter.com/trends/umaro-foods.md) - [Meatless Bacon Cubes](https://www.trendhunter.com/trends/meat-free-bacon.md)