# Sustainable Alcohol-Free Blueberry Wines OzHarvest and Kakadu Kitchen Debut a Discarded Fruit Wine By Kanesa D | Published 2024-08-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/ozharvest References: [delicious.au](https://www.delicious.com.au/drinks/non-alcoholic/article/ozharvest-launches-blueberry-wine-rescued-fruit/8r2j3kjy?r=drinks) & [ozharvest.org](https://www.ozharvest.org/)  OzHarvest, an Australian food charity brand, has partnered with Kakadu Kitchen to release the 'Conscious Drink,' a new non-alcoholic wine made from discarded blueberries. During the sorting process, berries that don’t meet strict quality standards—those lacking vibrant color, showing defects, or even slightly broken—are set aside by the cooperative’s high-tech automated system for disposal. Rather than letting these imperfect berries go to waste, OzHarvest has been snap-freezing around 10 tonnes of these B-grade blueberries, aiming to create this delectable and environmentally responsible product. OzHarvest has also recently released a 'Life Changing Lemonade' with Waste Transition Focus (WTF) to provide meals to consumers in need. The Kakadu Kitchen x OzHarvest 'Conscious Drink' is priced at $30 and is available for pre-order on the [Harvest Bites](https://www.trendhunter.com/trends/stoli-and-murder-inc) website. Image Credit: OzHarvest, Kakadu Kitchen ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 27% | Activity: 41% | Freshness: 26% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Sustainable Repurposing:** Creating value from food waste by turning discarded produce into marketable products like alcohol-free wines and beverages. - **Alcohol-free Movement:** Expanding the range of non-alcoholic beverages with innovative flavors and sustainable ingredients appeals to health-conscious consumers. - **Tech-driven Quality Control:** Leveraging high-tech automated systems for sorting produce ensures that even imperfect ingredients find novel uses in new products. ### Where This Applies - **Food and Beverage:** Opportunity for businesses to innovate by creating sustainable drink options that repurpose waste, catering to eco-conscious consumers. - **Technology:** Technological advancements in automated sorting facilitate better resource management and efficient use of imperfect produce. - **Non-alcoholic Beverages:** The growing segment of alcohol-free products opens up new avenues for creative, health-focused, and sustainable beverage solutions. ## Related on Trend Hunter - [Non-Alcoholic Fermented Wines](https://www.trendhunter.com/trends/three-spirits.md) - [Alcohol-Free Organic Wines](https://www.trendhunter.com/trends/sobriety-society.md) - [Antioxidant-Packed Blueberry Juices](https://www.trendhunter.com/trends/incrediblu.md) - [Wine Upcycling Projects](https://www.trendhunter.com/trends/buvons-nature.md) - [Upcycled Grape Drinks](https://www.trendhunter.com/trends/verjus.md) - [Aromatic Alcohol-Free Wines](https://www.trendhunter.com/trends/wolf-blass-zero.md) - [Alcohol-Free European Wines](https://www.trendhunter.com/trends/vintense.md) - [Upcycled Pomace Piquettes](https://www.trendhunter.com/trends/wild-arc-farms-piquette.md) - [Elevated Alcohol-Free Wine Collections](https://www.trendhunter.com/trends/hardys-zero.md)