# Barren Desert Lookbook The Oyyo No.1 Collection is Displayed Within a Natural Backdrop By Jordy E | Published 2013-02-13 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/oyyo-no-1 References: [missmoss.co.za](http://www.missmoss.co.za/2013/02/10/oyyo/) & [oyyo.se](http://www.oyyo.se/no1) The Oyyo No.1 collection has been displayed to fans of the Swedish brand via a barren [desert backdrop](https://www.trendhunter.com/trends/Desert-Ombre). Founders Lina Zedig and Marcus Ahren have chosen to stick to the basics during both the marketing and developmental stages of their pieces. Six separate textiles account for the Oyyo No. 1 line. The [earthy vibe](https://www.trendhunter.com/trends/still-doesnt-matter) that is given off by the [geometric patterns](https://www.trendhunter.com/trends/terrain-collection) and eye-catching color schemes is furthered by a rustic production process. This Oyyo set has been made on behalf of artisans living in India's Blue City, a district set in Jodhpur. As these are handwoven, the line benefits from a one of a kind appeal, seen in the rivets and angular layouts that are unique to each item. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 22% | Activity: 23% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Key Themes Behind This Trend - **Geometric Patterns:** Exploring innovative ways to incorporate geometric patterns into product design and marketing strategies. - **Rustic Production Process:** Exploring opportunities to embrace rustic production processes for a unique and authentic product appeal. - **Handwoven Artisan Goods:** Exploring the market potential for handwoven artisan goods and the value of one-of-a-kind products. ### Where This Applies - **Textile and Fashion:** Opportunity for textile and fashion companies to incorporate geometric patterns into their designs and explore rustic production methods. - **Home Decor:** Opportunity for home decor businesses to incorporate handwoven artisan goods into their product offerings and emphasize uniqueness. - **Sustainable Fashion:** Opportunity for sustainable fashion brands to showcase the value of one-of-a-kind, ethically crafted products using rustic production processes. ## Related on Trend Hunter - [Dark Forest-Inspired In-House Collections](https://www.trendhunter.com/trends/ka-yoprototype.md) - [Outdoor Apparel Collaboration](https://www.trendhunter.com/trends/on-and-sky-high-farm-goods.md) - [Creative Urban Collaborative Fashion](https://www.trendhunter.com/trends/a-days-march.md) - [Dessert-Inspired Spring Collections](https://www.trendhunter.com/trends/woodys-ss24-collection.md) - [Linen-Bland Earthy Fabric Collections](https://www.trendhunter.com/trends/ausarta.md) - [Organic Cotton Streetwear](https://www.trendhunter.com/trends/natura-collection.md) - [Luxury Earth-Toned Workwear](https://www.trendhunter.com/trends/still-doesnt-matter.md) - [Seasonal Apparel Lines](https://www.trendhunter.com/trends/timberline.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md)