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# Extra-Cold Ice-Free Coolers
The Oyster Tempo Keeps Items Cold with Ice Packs and Metal Design

By Michael Hemsworth | Published 2023-04-06 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/oyster-tempo
References: [coolthings](https://www.coolthings.com/oyster-tempo-boasts-three-times-colder-temperatures-than-rotomolded-coolers/) & [oystercooler](https://oystercooler.com/pages/the-tempo-cooler)

![Extra-Cold Ice-Free Coolers](https://cdn.trendhunterstatic.com/thumbs/502/oyster-tempo.jpeg)

Rotomolded coolers quickly became the norm over the past several years but can have a somewhat inefficient functionality, which is something the [Oyster](https://www.trendhunter.com/trends/oyster-tempo-1) [Tempo](https://www.trendhunter.com/trends/cook-never-club) cooler is here to change. The cooler features a 24-quart capacity that fits up to 36 cans with no room to spare for ice; the unit is kept chilled with [Thermal Ice Packs](https://www.trendhunter.com/trends/freezable-market-tote) that take up drastically less space than conventional ice. The cooler is constructed with an inner container that maximizes insulating properties, while a thermal bridge reduces conductivity between layers and a thermal circulation design to expedite the movement of cold air inside.

The Oyster Tempo cooler features a design-conscious construction that's inherently stylish and will easily withstand exposure to demanding environments. Priced at $605, the cooler is available now for preorder.

## Trend Insights (Trend Hunter)

- Score: 5.2/10
- Popularity: 75% | Activity: 66% | Freshness: 15%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle)

## Key Themes

### What Makes This Trend Stand Out

- **Ice-pack Cooling:** The trend of using ice packs instead of traditional ice for cooling is disrupting the rotomolded cooler market.
- **Efficient Insulation:** The trend of designing coolers with maximum insulating properties and minimal conductivity is disrupting the traditional cooler market.
- **Stylish Durability:** The trend of incorporating design-conscious elements in coolers that can withstand demanding environments is disrupting the durable cooler market.

### Sectors Adopting This

- **Outdoor Recreation:** The trend of developing efficient and durable coolers with ice-pack cooling can disrupt the outdoor recreation industry by offering more effective storage solutions for perishable items.
- **Food and Beverage:** The trend of offering efficient and stylish cooling solutions can disrupt the food and beverage industry by offering more practical approaches to storage, transport, and display of products.
- **Medical and Pharmaceutical:** The trend of using efficient and insulated cooling solutions can disrupt the medical and pharmaceutical industry by offering better temperature control for sensitive materials during transport and storage.

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