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# Heavily Panelled Retro Sneakers
New Balance Gives the 57/40 Shoes an Oyster Pink Colorway

By Amy Duong | Published 2021-10-12 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/oyster-pink
References: [hypebeast](https://hypebeast.com/2021/10/new-balance-57-40-w5740pg1-oyster-pink-release-information)

[New Balance](https://www.trendhunter.com/trends/860v2-sneaker-2) introduces a new iteration of the 57/40 sneaker model with a new Oyster Pink colorway option. The retro inspiration behind the shoe is blended with contemporary touches. The shoes feature heavy paneling details and are marked with a large N logo on the side of the shoe.

The upper boasts multiple laters and has blue colors making up the toe box in soft leather materials. Suede is then applied on top of the vamp, the mudguard, and the eyestay sections. The sock lining is finished off in a traditional cotton blend. Bright touches of yellow add some contrast and can be seen at the collar tab resting on top of the suede gray heel clip.

Image Credit: 43einhalb

## Trend Insights (Trend Hunter)

- Score: 2.8/10
- Popularity: 37% | Activity: 37% | Freshness: 10%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes)

## Key Themes

### Key Themes Behind This Trend

- **Heavy Paneling Sneakers:** Opportunity to blend retro inspiration and contemporary aesthetics with heavy paneling Sneaker designs
- **Oyster Pink Colorway:** Opportunity to introduce new exciting colorways like Oyster Pink for Sneaker models
- **Mixed Material Sneakers:** Opportunity to combine materials like suede, leather, and cotton blend to create unique and stylish final products for Sneakers

### Where This Applies

- **Footwear Industry:** New designs and colorways can boost sales and attract new customer bases within the Footwear Industry
- **Fashion Industry:** Heavy paneling Sneakers and unique colorways can provide disruptive innovation to the Fashion Industry
- **Retail Industry:** Retailers can capitalize on the popularity of Sneaker designs with mixed materials and unique colorways to increase foot traffic and sales

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