# Smoke Blown Editorials Oyster Magazine's 85th Issue Declares 'Print is Dead' By Venessa Fisher | Published 2010-02-10 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/oyster-magazines-85th-issue References: [fashionising](http://www.fashionising.com/pictures/b--Tallulah-Morton-rocks-for-the-Oyster-revival-3019.html) The future of print magazine’s is unknown, but Australia’s Oyster Magazine’s 85th Issue has seemed to have risen from its grave. Tagged with the cover line ‘[Print is Dead](https://www.trendhunter.com/trends/twentynine-zine),’ it seems that this mag is kicking and screaming its way back onto the scene. The [rebel-inspired shoot](https://www.trendhunter.com/trends/songs-of-siren) features Australian wild child and model Tallulah Morton looking casual in [thrown together looks](https://www.trendhunter.com/trends/asos-inspired-by) and greasy green streaks through her hair. Eclectically styled by Imogene Barron, it seems Oyster Magazine knows how to make a comeback. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 83% | Activity: 34% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Revived Print Magazines:** The unexpected success of Oyster Magazine's 85th Issue suggests a trend of revived print magazines, offering opportunities for niche publications to find new audiences. - **Rebellious Fashion Editorials:** The rebel-inspired shoot in Oyster Magazine's 85th Issue highlights a trend of rebellious fashion editorials, creating opportunities for brands to collaborate with non-conventional models and showcase edgy styles. - **Statement Cover Lines:** The controversial cover line 'Print is Dead' in Oyster Magazine's 85th Issue indicates a trend of using provocative statements on magazine covers, presenting opportunities for publications to grab attention and generate buzz. ### Sectors Adopting This - **Print Publishing:** The success of Oyster Magazine's 85th Issue suggests disruptive innovation opportunities in the print publishing industry, such as experimenting with unique content and design approaches to attract readers in a digital-dominated era. - **Fashion and Beauty:** The rebellious fashion editorial in Oyster Magazine's 85th Issue presents disruptive innovation opportunities for fashion and beauty brands to embrace unconventional styles and challenge traditional beauty standards. - **Marketing and Advertising:** The use of provocative cover lines in Oyster Magazine's 85th Issue indicates disruptive innovation opportunities in the marketing and advertising industry, where brands can leverage controversial statements to capture audience attention and engage in storytelling. ## Related on Trend Hunter - [Digital Makeup Zines](https://www.trendhunter.com/trends/maczine.md) - [Dynamic NFT Magazines](https://www.trendhunter.com/trends/vogue-singapore-magazine.md) - [Relaunched NSFW Digital Publications](https://www.trendhunter.com/trends/playboy-magazine-1.md) - [Music Magazine Cover NFTs](https://www.trendhunter.com/trends/rolling-stone.md) - [Bold Graffiti Printed Totes](https://www.trendhunter.com/trends/stephen-sprouse.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Art-Tech Zine Collaborations](https://www.trendhunter.com/trends/twentynine-zine.md) - [Fashion-Focused Substack Publications](https://www.trendhunter.com/trends/what-should-i-wear.md)