# Understated High Fashion Editorials Iggy Azalea Adopts a New Look for Oyster Magazine October 2013 By Vasiliki Marapas | Published 2013-09-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/oyster-magazine-october-2013 References: [lesbeehive](http://lesbeehive.com/2013/09/16/iggy-azalea-by-nabil-for-oyster-103-and-by-gavin-bond-for-complex-october-2013/) & [oystermag](http://oystermag.com/oyster-103-cover-shoot-iggy-azalea-shot-by-nabil) Rap recording artist Iggy Azalea is featured on Oyster Magazine’s October 2013 issue. The editorial, shot by Nabil Elderkin, showcases Azalea taken on a sleeker, more [high-fashion look](https://www.trendhunter.com/trends/winter-2025-campaign). Azalea is known for her controversial songs, theatrical videos and dramatic style. For this shoot, the [provocative rapper](https://www.trendhunter.com/trends/nova-starr) is stripped bare to the essentials. Azalea wears her hair in a glossy, high ponytail, wears minimal makeup (save for an intense cat-eye look) and sticks to a [monochromatic wardrobe](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit). This is not the booty-popping, electrifying-color-wearing Iggy that has been splashed all over the media as of late. Azalea is clearly trying to demonstrate a different side of herself with a refined, understated look. The result is a simply beautiful spread that features shots with Azalea intensely staring at the camera or demurely looking away while holding onto her long, platinum blonde ponytail. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 76% | Activity: 48% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Why This Trend Is Growing - **Understated Fashion:** The trend of understated fashion has the potential to disrupt the fashion industry by offering a new take on high fashion. - **Minimalist Makeup:** The trend of minimalist makeup can disrupt the beauty industry by challenging the traditional emphasis on heavy makeup. - **Monochromatic Wardrobe:** The trend of monochromatic wardrobe has the potential to disrupt the fashion industry by offering a more refined, minimalist style. ### Industries Being Reshaped - **Fashion:** The fashion industry can benefit from exploring the opportunities presented by understated fashion, minimalist makeup, and monochromatic wardrobe trends. - **Beauty:** The beauty industry can benefit from experimenting with minimalist makeup as a new trend that challenges established norms. - **Media and Entertainment:** The media and entertainment industry can benefit from featuring more understated and refined looks, like Iggy Azalea's, in editorials and campaigns. ## Related on Trend Hunter - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Nostalgic Winter Intimates Campaigns](https://www.trendhunter.com/trends/skims-holiday-campaign.md) - [Avant-Garde Street Capsules](https://www.trendhunter.com/trends/day-3-capsule-2.md) - [Futuristic Fall-Centric Fashion](https://www.trendhunter.com/trends/origins-collection.md) - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md) - [Comfortably Chic Capsules](https://www.trendhunter.com/trends/modern-muse.md)