# Retro Groupie Editorials The Oyster Magazine 'Baby It's You' Stars a Fanatic Tati Cotliar By Meghan Young | Published 2012-04-07 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/oyster-magazine-baby-it-s-you References: [fashiongonerogue](http://fashiongonerogue.com/tati-cotliar-benny-horne-oyster-98/) & [oystermag](http://oystermag.com/) Shot by photographer Benny Horne for the publication's music issue, the Oyster Magazine 'Baby It's You' editorial stars a very emotional Tati Cotliar. The Argentine model channels her passionate and fanatic sides as she screams and cries for the camera. Donning the designs of such [fashion labels](https://www.trendhunter.com/trends/winter-2025-campaign) as [Dolce & Gabbana](https://www.trendhunter.com/trends/il-pranzo-campaign), Marc Jacobs and Dries van Noten, she was styled by Morgan Pilcher. Her [retro curls](https://www.trendhunter.com/trends/the-october-collection) and natural face was done by Jordan M and Stevie Huynh. Aside from the hair and clothes, the Oyster Magazine 'Baby It's You' editorial shows that not a lot has changed over the course of time when it comes to groupies. Except for the fact that they could be referred to as tweens now, since it's that age group that behaves very similarly to groupies of the past. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 46% | Activity: 28% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Retro Groupie Fashion:** Opportunity for fashion brands to create modern collections inspired by iconic groupie looks. - **Emotional Editorial Shoots:** Opportunity for magazines to explore unique and unconventional approaches to fashion photography. - **Nostalgic Beauty:** Opportunity for beauty brands to create vintage-inspired makeup and hair tutorials. ### Who This Affects Most - **Fashion:** Opportunities for fashion labels to draw inspiration from past trends and create modern twists. - **Magazine Publishing:** Opportunities for magazines to differentiate themselves by exploring unconventional approaches to fashion editorials. - **Beauty:** Opportunities for beauty brands to create tutorials and products inspired by vintage looks. ## Related on Trend Hunter - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Nostalgic Fragrance Campaigns](https://www.trendhunter.com/trends/iconic-90s-looks.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Girlhood-Inspired Clothing Drops](https://www.trendhunter.com/trends/peachy-dens-sweet-cheeks.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Subculture-Themed Generational Fashion](https://www.trendhunter.com/trends/wildest-ones-yet.md) - [Detailed Filmic Fashion Publications](https://www.trendhunter.com/trends/barbie-the-world-tour.md) - [Iconic Singer-Starring Campaigns](https://www.trendhunter.com/trends/saint-laurent-and-diana-ross.md)