# Conceptual Mermaid Portrayals Oyster Fashion's 'LUNAR-SEA' Editorial is Inspired by Aquatic Life By Jana Pijak | Published 2014-06-21 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/oyster-fashion References: [oystermag](http://www.oystermag.com/oyster-fashion-lunar-sea-shot-by-byron-spencer) & [oystermag](http://www.oystermag.com) Oyster Fashion'a 'LUNAR-SEA' fashion story captures [conceptual portraits](https://www.trendhunter.com/trends/alessandro-micheles) that depict a group of [mermaid subjects](https://www.trendhunter.com/trends/salty-mermaid). While some of the underwater beings are glamorous and sultry in their appearance, others appear to channel otherworldly creatures that are something between a human and a fish. This conceptual portrait set displays both beautiful and monstrous elements that range from stunning wigs and cosmetic applications to face-concealing tentacles and erosion-inspired face paint applications. Photographer Byron Spencer captures a rich wardrobe of one-off pieces from designer Pauly Bonomelli who runs edgy fashion label Hi Mum I'm Dead. The ensembles are adorned with [sequins and embroidery](https://www.trendhunter.com/trends/selkies-the-libertine-collection) and evoke a visually opulent aesthetic. Hair and makeup for Oyster Fashion's 'LUNAR-SEA' editorial is courtesy of Michele McQuillan and Victoria Baron who transform the editorial's talented model stars. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 50% | Activity: 46% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Key Themes Behind This Trend - **Conceptual Mermaid Fashion:** Opportunity for designers to create edgy, one-of-a-kind pieces inspired by aquatic life and fantasy. - **Monstrous Beauty Trends:** Chance for makeup artists and hairstylists to create visually stunning, otherworldly looks that combine the beautiful and the eerie. - **Underwater Creature Inspiration:** Possible trend for photographers and artists to explore the concept of mermaids and other aquatic creatures for their creative works. ### Where This Applies - **Fashion Industry:** Fashion labels and designers can explore the opportunity of creating a line of conceptual mermaid fashion. - **Beauty Industry:** Makeup artists, hairstylists, and cosmetic companies can take inspiration from 'LUNAR-SEA' editorial to create monstrous beauty looks and product lines. - **Photography Industry:** Photographers and artists can create works inspired by mermaids and other underwater creatures that embody both beauty and monstrosity. ## Related on Trend Hunter - [Avant-Garde Biomimicry Fashion Designs](https://www.trendhunter.com/trends/biomimicry-fashion.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Unique Artistic Books](https://www.trendhunter.com/trends/amusebouche.md) - [Politically-Inspired Runway Collections](https://www.trendhunter.com/trends/selkies-the-libertine-collection.md) - [Island-Inspired Summer Wear](https://www.trendhunter.com/trends/sel-de-mer.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Luxury Resort Apparel Collections](https://www.trendhunter.com/trends/auteurs-resort-2025-collection.md) - [Sustainable Statement Swimwear](https://www.trendhunter.com/trends/animalia.md)