# Bourbon-Treated Vodkas The OYO Barrel-Finished Honey Vanilla Bean Vodka is Rich and Full-Bodied By Meghan Young | Published 2014-05-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/oyo-barrelfinished-honey-vanilla-bean-vodka References: [uncrate](http://uncrate.com/stuff/oyo-bourbon-barrel-honey-vanilla-vodka/) & [middlewestspirits](http://middlewestspirits.com/) Although mixing two spirits into one may not be common practice for many, the [OYO](https://www.trendhunter.com/trends/oyo-skincare) Barrel-Finished Honey Vanilla Bean Vodka has found a nice subtle way to do just that. The distillery's OYO Honey Vanilla Bean Vodka recipe is placed in [Bourbon](https://www.trendhunter.com/trends/barrel-aged-honey) barrels for up to a year in order to give it a better 'footing,' as they put it. Distilled by [Middle West Spirits](https://www.trendhunter.com/trends/whiskeyinspired-coffee-blend) in Columbus, Ohio, the OYO Barrel-Finished Honey Vanilla Bean Vodka is even richer than its predecessor. Uncrate writes, "The result is a sweet, creamy liqueur that not only tastes good neat, but is a fantastic cocktail ingredient." With sweet aromas of toasted marshmallow, wax honeycomb, brown sugar and creamy amoretto, it is a full-body drink that boasts a spicy finish. ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 7% | Activity: 9% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Bourbon Barrel-aged Spirits:** There may be potential for distilleries to expand their offerings by experimenting with bourbon barrel-aging methods for other spirits beyond the traditional whiskey category. - **Hybrid Spirit Blends:** Mixing two different spirit types can result in unique tastes and textures that can appeal to a wider range of consumers. Experimentation with blends of different spirits may lead to new product lines for distilleries. - **Flavored Vodkas:** Innovation in the flavored vodka category can offer consumers a wide range of creative cocktail possibilities and expand the demographic appeal of vodka beyond its traditional flavor profile. ### Sectors Adopting This - **Alcoholic Beverage Manufacturing:** Distilleries can leverage innovative production processes and unique flavor profile offerings to expand their market share in the competitive alcoholic beverage industry. - **Hospitality:** The unique flavor and aroma profiles of bourbon barrel-aged spirits and flavored vodkas can be leveraged by bars and restaurants to differentiate their cocktail menu offerings and provide a more diverse experience for customers. - **Beverage Distribution:** Distributors can allocate more resources towards distribution of unique and innovative alcoholic beverages, such as bourbon barrel-aged vodkas and new flavored vodka varieties, in order to gain a competitive advantage in the market. ## Related on Trend Hunter - [Barrel-Aged Honeys](https://www.trendhunter.com/trends/barrel-aged-honey.md) - [Coffee-Inspired Bourbons](https://www.trendhunter.com/trends/oak-eden.md) - [Sweet Cream-Based Bourbons](https://www.trendhunter.com/trends/bourbon-cream.md) - [Briny Oyster Vodkas](https://www.trendhunter.com/trends/oyster-vodka.md) - [Woody Characteristic Bourbons](https://www.trendhunter.com/trends/barrell-vantage-bourbons.md) - [Muscat Barrel-Aged Vodkas](https://www.trendhunter.com/trends/glenrinnes-distillery.md) - [Honey Barrel Whiskeys](https://www.trendhunter.com/trends/honey-barrel-finish.md) - [Elegant Honeysuckle-Infused Spirits](https://www.trendhunter.com/trends/honeysuckle-vodka.md) - [Premium Oatmeal-Flavored Whiskeys](https://www.trendhunter.com/trends/toasted-oak-oat-grain.md)