# Minimalist Sustainable Swimwear Oxyswim's Swimwear Collection is Ethical with a Timeless Aesthetic By Grace Mahas | Published 2019-07-25 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/oxyswims-swimwear References: [kickstarter](https://www.kickstarter.com/projects/oxyswim/oxyswim?ref=discovery_newest) & [oxyswim](https://www.oxyswim.co.uk/) With environmental concern on the rise, many brands have launched new products that are [sustainable and eco-friendly](https://www.trendhunter.com/trends/craft-sportswear), and Oxyswim's swimwear collection is no exception. The line is made from 100% recycled fishing nets that were recovered from the ocean. In addition, the line was made ethically in a ROLE foundation that's zero waste and empowers workers with business education classes. The line is both comfortable and flattering, giving wearer's a [flattering silhouette](https://www.trendhunter.com/trends/versatile-sustainable-swimwear). Oxyswim's swimwear collection also offers resistance to sun cream and oil, as well as [UV protection](https://www.trendhunter.com/trends/upf-collection). It's available in multiple styles and colors to allow wearers to express their individuality. Consumers can mix and match both styles and colors for a truly unique and customized look. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 75% | Activity: 76% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### What's Driving This Trend - **Sustainable Swimwear:** Disruptive innovation opportunity: Develop new materials or recycling processes to create sustainable swimwear. - **Ethical Manufacturing:** Disruptive innovation opportunity: Implement zero waste production methods and provide business education classes to empower workers. - **Customizable Fashion:** Disruptive innovation opportunity: Develop technologies or platforms that allow consumers to mix and match styles and colors for personalized fashion. ### Who This Affects Most - **Fashion:** Disruptive innovation opportunity: Integrate sustainability practices in the fashion industry to create more ethical and eco-friendly products. - **Textile Recycling:** Disruptive innovation opportunity: Develop advanced recycling technologies to convert waste materials like fishing nets into high-quality textiles. - **Manufacturing:** Disruptive innovation opportunity: Implement zero waste manufacturing processes and provide business education programs to transform traditional manufacturing practices. ## Related on Trend Hunter - [Sustainable High-End Swimwear Brands](https://www.trendhunter.com/trends/aventura-swimwear.md) - [Modern Low-Impact Swimwear](https://www.trendhunter.com/trends/vitamin-a-1.md) - [Sustainable Shapewear Lines](https://www.trendhunter.com/trends/oceanhug.md) - [Sustainable Statement Swimwear](https://www.trendhunter.com/trends/animalia.md) - [Vintage-Inspired Swimwear Drops](https://www.trendhunter.com/trends/reformations-second-swim-drop.md) - [Inclusive Sustainable Swimwear](https://www.trendhunter.com/trends/versatile-sustainable-swimwear.md) - [Stylish Beach-Ready Swimwear](https://www.trendhunter.com/trends/new-swim-collection.md) - [Comfort-Forward Swimsuit Capsules](https://www.trendhunter.com/trends/onewith-x-claire-buckley.md) - [Wellness Focused Swimwear](https://www.trendhunter.com/trends/bathing-belle.md)