# Oxygenating Makeup Foundations Oxygenetix's Foundation with an Aloe Vera Base is Breathable By Laura McQuarrie | Published 2020-06-16 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/oxygenating-makeup References: [allure](https://www.allure.com/gallery/editors-favorite-new-beauty-products/123) & [oxygenetix](https://www.oxygenetix.com/products/oxygenating-foundation) Oxygenetix's oxygenating makeup foundation boasts a unique aloe vera gel base and a formula that's breathable, protective, antibacterial and soothing. The Oxygenating Foundation is said to go onto the skin sheer, although it can be built up to a desired finish and coverage. The [lightweight, long-lasting foundation](https://www.trendhunter.com/trends/lumimatte-foundation) is luminous, non-transferable and water-resistant, plus it includes the brand's exclusive Ceravitae complex to help the skin absorb more oxygen, boost skin cell production and support healing. The oxygenating makeup foundation is available in shades ranging from Pearl and Opal to Chakra and Mahogany, which cover different undertones. The [cruelty-free, vegan](https://www.trendhunter.com/trends/versed-makeup) and [breathable foundation](https://www.trendhunter.com/trends/porefessional-foundation) is ideal for those with dry, oily or combination skin, especially for those who do not want to feel as if they are wearing makeup. Image Credit: Oxygenetix ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 22% | Activity: 34% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Breathable Makeup Trends:** Opportunities for developing makeup products that are beneficial for skin and feel lightweight and breathable. - **Sustainable Beauty Trends:** Developing eco-friendly and cruelty-free makeup products improves brand image and is increasingly preferred by consumers. - **Innovative Formulas Trends:** Exploring formulas that include natural and innovative ingredients that provide skin benefits in addition to coverage and finish. ### Who This Affects Most - **Cosmetics Industry:** The cosmetics industry can further innovate in creating makeup products that prioritize skin health and feel comfortable. - **Health and Beauty Industry:** Adding oxygenating and skin-soothing ingredients in makeup products contributes to the overall trend of health and beauty convergence. - **Dermatology and Skincare Industry:** Collaborations between the skincare and makeup industries can generate products with added benefits for skin, aiding in the development of cosmetic treatment alternatives. ## Related on Trend Hunter - [Nourishing Skin-Focused Foundations](https://www.trendhunter.com/trends/skinfocused-foundation.md) - [Hydrating Botanical Foundations](https://www.trendhunter.com/trends/botanical-foundation.md) - [Skin Defense Foundations](https://www.trendhunter.com/trends/sunveil-foundation.md) - [Skin Booster Foundations](https://www.trendhunter.com/trends/hd-skin-hydra-glow-foundation.md) - [Skincare-Inspired Foundations](https://www.trendhunter.com/trends/simply-ageless-skin-perfector-essence-foundation.md) - [Featherweight Skin-First Foundations](https://www.trendhunter.com/trends/no-makeup-makeup.md) - [Blurring Non-Comedogenic Foundations](https://www.trendhunter.com/trends/porefessional-foundation.md) - [Weightless Full-Coverage Foundations](https://www.trendhunter.com/trends/skinplumping-linesmoothing-foundation.md) - [Mattifying Fruit-Infused Foundations](https://www.trendhunter.com/trends/barepro-24hr-wear.md)