# Reenergizing Skincare Masks 111Skin's Oxygen Express Mask Refreshes, Tightens and Tones By Laura McQuarrie | Published 2023-07-14 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/oxygen-express-mask References: [glamourmagazine](https://www.glamourmagazine.co.uk/article/liquid-oxygen-skincare) & [111skin](https://111skin.com/en-us/products/oxygen-express-mask) 111Skin Oxygen Express Mask packages the benefits of a [sheet mask](https://www.trendhunter.com/trends/transformative-sheet-masks) into a tube and targets several common skin concerns in one go. This reenergizing skincare product is optimized for [refreshing, tightening and toning](https://www.trendhunter.com/trends/wonjin-effect) and it does so with a beneficial ingredient blend that includes oxygen, ATP and five Active Complexes. Superfood ingredients are also present in this [potent skincare mask](https://www.trendhunter.com/trends/skin-energizing-mask), such as electrolyte-rich Egyptian cucumber extract and ginseng. When applied topically, oxygen instantly makes the skin look refreshed, revitalized and illuminated. This mask can be used day or night, and it boasts a versatile formula that can be used as desired; this liquid mask from the cryotherapy-inspired brand can be used on the whole face or only on certain areas as needed. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 12% | Activity: 21% | Freshness: 16% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Multifunctional Skincare Masks:** The trend of combining multiple skincare benefits in one mask presents opportunities for brands to offer convenient and efficient solutions to consumers. - **Superfood Ingredients in Skincare:** The use of superfood ingredients in skincare products allows for natural and nutrient-rich formulations that appeal to health-conscious consumers. - **Versatile Liquid Masks:** Liquid masks with versatile formulas that can be used on specific areas or the entire face provide customization options for consumers. ### Industries Being Reshaped - **Skincare:** Innovative skincare brands can explore the use of multifunctional masks and superfood ingredients to cater to the growing demand for effective and natural skincare solutions. - **Beauty:** Beauty industry players can tap into the trend of versatile liquid masks to offer customizable skincare products that meet the unique needs of individual consumers. - **Wellness:** The wellness industry can incorporate multifunctional skincare masks with superfood ingredients into their product offerings, aligning with the growing interest in holistic self-care routines. ## Related on Trend Hunter - [Hydrating Gel-Based Masks](https://www.trendhunter.com/trends/instantlift-express-revitalizing-mask.md) - [Cream-Infused Sheet Masks](https://www.trendhunter.com/trends/milk-rx-compress.md) - [Cooling Gel Moisturizers](https://www.trendhunter.com/trends/cryo-revitalising-moisturizer.md) - [Deeply Hydrating Masks](https://www.trendhunter.com/trends/rha-hydra-mask.md) - [Freeze-Dried Skincare Masks](https://www.trendhunter.com/trends/aglow-instant-dewy-mask.md) - [Intense Resurfacing Skincare](https://www.trendhunter.com/trends/radiance-concentrate.md) - [24-Hour Moisture Masks](https://www.trendhunter.com/trends/hydrogel-hydrating-mask.md) - [Skin-Toning Sheet Masks](https://www.trendhunter.com/trends/wonjin-effect.md) - [10-Minute Hydrating Masks](https://www.trendhunter.com/trends/h2oasis.md)