# Esports Wearable Sponsorships Oxygen Esports is Renewing its GamerTech Partnership By Kanesa D | Published 2023-11-15 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/oxygen-esports References: [esportsinsider](https://esportsinsider.com/2023/11/oxygen-esports-gamertech-partnership-expansion) & [shop.oxgesports](https://shop.oxgesports.com/)  Oxygen Esports is fortifying its collaboration with [GamerTech](https://www.trendhunter.com/trends/gamertech), the technology-driven wearables brand, through a renewed and expanded partnership. The key highlight of this extended alliance is the commercial launch of a line of [co-branded performance wear](https://www.trendhunter.com/trends/valorant-x-fragment), showcasing the collaborative spirit between Oxygen Esports and GamerTech. Among the featured products is the Magma Glove, a cutting-edge thermotherapy device designed to warm hands. Oxygen Esports and GamerTech are set to unveil their co-branded offerings and engage with the gaming community through a shared activation at the prestigious [Esports Awards in Las Vegas](https://www.trendhunter.com/trends/one-tap-campaign), Nevada. The brand's iconic Magma Glove is intended to boost in-game performance by combating the effects of cold temperatures, which can often cause muscle tightness. The new collaborative clothing line will give Oxygen and GamerTech fans a new way to showcase their dedication to the team. Image Credit: Oxygen Esports, GamerTech ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 17% | Activity: 18% | Freshness: 19% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### Key Themes Behind This Trend - **Collaborative Performance Wear:** The renewed partnership between Oxygen Esports and GamerTech brings a line of co-branded performance wear that enhances in-game performance and showcases dedication to the team. - **Thermotherapy Devices for Gamers:** The Magma Glove, a cutting-edge thermotherapy device designed to warm hands, is part of the new co-branded offerings from Oxygen Esports and GamerTech, aiming to combat muscle tightness caused by cold temperatures. - **Gaming Community Engagement Through Activations:** Oxygen Esports and GamerTech plan to engage with the gaming community through a shared activation at the Esports Awards, allowing fans to experience and support their favorite brands. ### Where This Applies - **Gaming Apparel:** The collaboration between Oxygen Esports and GamerTech in the production of co-branded performance wear creates disruptive innovation opportunities in the gaming apparel industry. - **Thermotherapy Technology:** The Magma Glove's advanced thermotherapy technology presents disruptive innovation opportunities in the field of heat therapy devices, catering specifically to gamers. - **Gaming Events and Experiences:** The shared activation at the Esports Awards represents an opportunity for disruptive innovation in the gaming events and experiences industry, allowing brands to engage with the gaming community on a larger scale. ## Related on Trend Hunter - [Wearable Gaming-Focused Technology](https://www.trendhunter.com/trends/gamertech.md) - [Esports Therapy Bracelets](https://www.trendhunter.com/trends/excel-esports-2.md) - [Marketing-Focused Esports Deals](https://www.trendhunter.com/trends/og-esports.md) - [Commercial Esports Partnerships](https://www.trendhunter.com/trends/metizport.md) - [Physical Health Esports Partnerships](https://www.trendhunter.com/trends/guild-esports-x-hyperice.md) - [Player Peripheral Deals](https://www.trendhunter.com/trends/gaimin-gladiators.md) - [Organization-Backed Esports Apparel](https://www.trendhunter.com/trends/faze-clan-5.md) - [eSports Live-Stream Features](https://www.trendhunter.com/trends/livestream-features.md) - [Expanded Esports Monitor Partnerships](https://www.trendhunter.com/trends/agon-furia.md)