# Human-Hybrid Eyewear Ads The Oxydo Tell Your Story Campaign Focuses on Creative Self-Confidence By Meghan Young | Published 2011-11-21 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/oxydo-tell-your-story References: [ibelieveinadv](http://www.ibelieveinadv.com/2011/11/oxydo-tell-your-story/) & [oxydo.be](http://www.oxydo.be/) The Oxydo Tell Your Story ad campaign is interesting for a number of reasons. First of all, it centers around a new form of photography that superimposes other images right into the form of a person's portrait. Second of all, it uses this unique technique to portray the idea of [self-confidence and inner creativity](https://www.trendhunter.com/trends/adidas-originals-new-campaign). Showcasing the [eyewear label's fall/winter 2012 collection](https://www.trendhunter.com/trends/specsavers-eyewear), the Oxydo Tell Your Story ad campaign definitely appeals to a young fashionable crowd; one that has probably already witnessed and appreciated this current photography fad as well. Through the use of images such as typewriters, nature and [cameras](https://www.trendhunter.com/trends/analog-life), the Oxydo Tell Your Story ad campaign shows the many different outlets that individuals use to express themselves. As a result, their eyewear becomes synonymous with that idea. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 53% | Activity: 34% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Human-hybrid Photography:** The Oxydo Tell Your Story campaign showcases a new form of photography that superimposes images onto a person's portrait, creating a unique visual experience. - **Self-confidence Marketing:** The Oxydo Tell Your Story ad campaign uses the theme of self-confidence to promote their eyewear, appealing to consumers who value personal expression and creativity. - **Creative Expression Through Accessories:** The Oxydo Tell Your Story campaign highlights how individuals use different outlets, such as typewriters and cameras, to express themselves, positioning eyewear as a symbol of personal style. ### Industries Being Reshaped - **Eyewear Industry:** The Oxydo Tell Your Story ad campaign presents an opportunity for eyewear companies to explore innovative marketing strategies that focus on showcasing self-confidence and creative expression. - **Photography Industry:** The Oxydo Tell Your Story campaign introduces a new form of photography that combines human portraits with superimposed images, presenting an avenue for photographers to experiment with unique visual concepts. - **Fashion Industry:** The Oxydo Tell Your Story ad campaign targets a young fashionable crowd, emphasizing the importance of eyewear as a fashion accessory that represents personal style and individuality. ## Related on Trend Hunter - [Reimagined Eyewear Campaigns](https://www.trendhunter.com/trends/hookipa-ultra-campaign.md) - [Eclectic Eyewear Collections](https://www.trendhunter.com/trends/artsy-eyewear-collection.md) - [Concept Eyewear Campaigns](https://www.trendhunter.com/trends/bouquet-collection-1.md) - [Comfort-Focused Footwear Ads](https://www.trendhunter.com/trends/aldo-spring-2024-campaign.md) - [Bold Eyewear Collection Campaigns](https://www.trendhunter.com/trends/no-rules-club.md) - [Playful Travel Fashion Campaigns](https://www.trendhunter.com/trends/fossil-made-for-this.md) - [Chic Statement Eyewear](https://www.trendhunter.com/trends/specsavers-eyewear.md) - [Tech Futuristic Eyewear Collections](https://www.trendhunter.com/trends/culture-refined.md) - [Smart Glasses-Compatible Ads](https://www.trendhunter.com/trends/rayban-meta-smart-glasses.md)