# Translucent Seaweed Branding Oxy Skincare Packaging Exudes the Purity of Marine Plant Life By Amelia Roblin | Published 2011-09-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/oxy-skincare-packaging References: [thedieline](http://www.thedieline.com/blog/2011/9/19/oxy.html) & [pearlfisher](http://www.pearlfisher.com/) Now more than ever, consumers are concerned with the quality of the ingredients in their cleansers and beauty products, which is why the new Oxy skincare packaging will succeed in increasing the mainstream brand's popularity. It was a little known fact that the Natural Skin Science concoctions were derived from [active seaweed constituents](https://www.trendhunter.com/trends/smooth-glow-undaria-duo), but now the marine weed has been made the focus of this collection's image. Beginning with a clean white base color, [Pearlfisher](https://www.trendhunter.com/trends/andrex) gave these [squeeze bottles](https://www.trendhunter.com/trends/oval-collection) an instant clarity and purity. Besides the brand's logo and a few lines of text to describe the purpose of the products, the primary visual on Oxy skincare packaging is a handful of glossy aquamarine blades of kelp. The deep color and lustrous graphic effect will guide shoppers eyes right to this line of toiletries. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 35% | Activity: 21% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Clean Beauty Packaging:** The Oxy skincare packaging showcases the trend of clean and pure aesthetics, appealing to consumers concerned about the quality of ingredients. - **Natural Ingredient Transparency:** With the focus on showcasing the marine seaweed constituents, Oxy skincare packaging taps into the trend of transparency in ingredient sourcing. - **Visual Communication:** The visual prominence of aquamarine blades of kelp on the Oxy skincare packaging exemplifies the power of visual communication in attracting customer attention. ### Sectors Adopting This - **Skincare:** The Oxy skincare packaging disrupts the skincare industry by offering a visually appealing and ingredient-transparent packaging solution. - **Cosmetics:** The trend of clean beauty packaging showcased by Oxy skincare packaging presents disruptive innovation opportunities for the cosmetics industry to attract conscious consumers. - **Packaging:** The focus on visual communication in the Oxy skincare packaging underlines the disruptive potential for innovative packaging designs and materials in the industry. ## Related on Trend Hunter - [Wisdom-Focused Skincare Packaging](https://www.trendhunter.com/trends/wise-personal-grooming.md) - [Marine Biotech Skincare](https://www.trendhunter.com/trends/dulcie.md) - [Streamlined Skincare Packages](https://www.trendhunter.com/trends/panoxyl.md) - [Organic Gradient Sunscreens](https://www.trendhunter.com/trends/sunscreen-packaging-designs.md) - [Ocean Plastic-Made Skincare Packaging](https://www.trendhunter.com/trends/new-landscapes-collection.md) - [Inclusive Skincare Branding](https://www.trendhunter.com/trends/featforskin.md) - [Vibrant Organic Product Branding](https://www.trendhunter.com/trends/fruit-bliss.md) - [Cleansing Seaweed Body Washes](https://www.trendhunter.com/trends/osea-malibu.md) - [Playful Artist-Designed Skincare](https://www.trendhunter.com/trends/the-isle-adventure.md)