# Adorable Nerdy Campaigns The Oxo Flavour Cubed Ad Uses Math to Send its Message By Leslie Chen | Published 2011-08-19 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/oxo-flavour-cubed-ad References: [adsoftheworld](http://adsoftheworld.com/media/print/oxo_flavour_cubed) & [danandnickrbonmade](http://www.danandnick.carbonmade.com/) The [Oxo](https://www.trendhunter.com/trends/oxo-aromatic-asian-stock-pots) Flavour Cubed ad is as cute as it is nerdy. Featuring a cow, chicken and carrot, the image demands a basic understanding of math. Created by advertising agency RobertSmith for the stock cube food company, the Oxo Flavour Cubed ad is a simple yet effective way to illustrate their brand. The ad draws you in at first with its [adorable cartoon](https://www.trendhunter.com/trends/dreamies-treats) and then provides you with information on the product through simple imagery; a perfect way to send a message! **Implications** - With an ever increasing amount of responsibilities mounting each day in modern society, consumers are looking for a sense of relief from their products. Images that promote a more carefree lifestyle appeal to those who want to forget their stresses for a brief moment. In order to address this desire, companies could develop a greater number of [whimsical designs](https://www.trendhunter.com/trends/jaffa-cakes-installation). ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 8% | Activity: 29% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What's Driving This Trend - **Whimsical Designs:** Designing products with more whimsical designs can provide a sense of relief to stressed-out consumers. - **Nerdy Advertising:** Incorporating nerdy elements into advertising can make campaigns more memorable. - **Simple Imagery:** Using simple imagery can effectively illustrate a brand's message in a straightforward manner. ### Who This Affects Most - **Food Manufacturing:** Food manufacturing companies can use whimsical designs to stand out in a crowded market. - **Advertising:** Advertising agencies can incorporate nerdy elements to create more memorable campaigns. - **Graphic Design:** Graphic design agencies can specialize in creating simple and effective imagery for brand messaging. ## Related on Trend Hunter - [Absurdly Tiny Culinary Bags](https://www.trendhunter.com/trends/knorrs-mini-bouillon-bag.md) - [Milk Dunking Ritual Campaigns](https://www.trendhunter.com/trends/oreo-cows.md) - [Marketer-Targeted Cereal Ads](https://www.trendhunter.com/trends/out-of-home-campaign.md) - [Lazy Cereal Campaigns](https://www.trendhunter.com/trends/surreal-cereal.md) - [Burger Ad Campaigns](https://www.trendhunter.com/trends/burger-kings-new-campaign.md) - [Quirky Plant-Based Food Ads](https://www.trendhunter.com/trends/gosh-food.md) - [Comforting Oat Bar Ads](https://www.trendhunter.com/trends/campaign-for-bobos.md) - [Meat-Free Deli Product Commercials](https://www.trendhunter.com/trends/meatfree-campaign.md) - [Ice Cream Popsicle Campaigns](https://www.trendhunter.com/trends/devoured-campaign.md)