# Produce-Preserving Fridge Devices The OXO Crisper Keeps Produce Fresh Longer to Eliminate Waste By Michael Hemsworth | Published 2017-10-12 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/oxo-crisper References: [yankodesign](http://www.yankodesign.com/2017/10/11/this-design-will-never-spoil/) The amount of [food waste](https://www.trendhunter.com/trends/foodtusker) created each year is quite high in North America, which could be curbed by new products like the [OXO](https://www.trendhunter.com/trends/oxo-rapid-brewer) Crisper. Conceptually designed by Mason Umholtz for OXO, the Crisper is intended to be placed in the fruit and vegetable section of your fridge and instantly go to work to absorb ethylene gases from the [fresh items](https://www.trendhunter.com/trends/totem). This will help to slow down the ripening process and subsequently limit the occurrence of spoiled foods that go uneaten for too long. The OXO Crisper identifies the growing number of consumers who are looking for ways to curb their consumption and further decrease their carbon footprint when it comes to their everyday actions and choices. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 84% | Activity: 82% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Kitchen](https://www.trendhunter.com/kitchen) ## Key Themes ### Why This Trend Is Growing - **Produce-preserving Devices:** New devices that help keep produce fresh for longer are becoming increasingly popular. - **Eco-friendly Home Appliances:** Consumers are looking for home appliances that promote sustainable actions and choices. - **Smart Refrigeration:** Refrigeration systems are becoming more intelligent and efficient at preserving produce. ### Industries Being Reshaped - **Home Appliances:** There is an opportunity for companies in the home appliance industry to develop more eco-friendly products that cater to consumers looking to reduce their carbon footprint. - **Food and Beverage:** Produce-preserving devices have innovative application in the food and beverage industry, from restaurants to food storage and transport. - **Sustainability:** Companies working toward sustainable practices can utilize and promote the use of devices like the OXO Crisper to reduce food waste and promote a circular economy. ## Related on Trend Hunter - [Food Preservation Fridges](https://www.trendhunter.com/trends/beko.md) - [Smart Fridge Purifiers](https://www.trendhunter.com/trends/shelfy.md) - [Refrigerator Air Purifiers](https://www.trendhunter.com/trends/food-shelf-life-extender.md) - [Food Freshness-Increasing Appliances](https://www.trendhunter.com/trends/food-preserver.md) - [Food Longevity Stickers](https://www.trendhunter.com/trends/keep-food-fresh.md) - [Food-Disinfecting Devices](https://www.trendhunter.com/trends/countertop-food-storage-device.md) - [Ultraviolet Food Storage Gadgets](https://www.trendhunter.com/trends/ultraviolet-food-storage.md) - [Freshness-Boosting Packaging Stickers](https://www.trendhunter.com/trends/vidre.md) - [Energy-Saving Smart Fridges](https://www.trendhunter.com/trends/vitamin-fresh.md)