# Oxygenated Water Shots OXiGEN's Shot Amplifies the Benefits of Drinking Oxygenated Water By Laura McQuarrie | Published 2016-06-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/oxigen References: [trndmonitor](https://trndmonitor.com/company-spotlight-oxigen-water-shot/) & [drinkoxigen](http://www.drinkoxigen.com/products-oxygen-shots) OXiGEN's oxygenated beverage products were designed to support health and wellness in a highly concentrated format. OXiGEN water comes in a full-size water bottle format, as well as a shot-sized vial that provides five times the benefits. OXiGEN notes that this [shot-sized oxygen supplement](https://www.trendhunter.com/trends/hyperbaric-oxygen-therapy) is capable of providing "50 minutes of equivalent breathing time." Some of the benefits of consuming these pH-balanced oxygenated products include speedier recovery times, improved endurance, stamina and [fewer hangover effects](https://www.trendhunter.com/trends/sure-shot). In addition to this, in this format, there are no sugars, calories, caffeine and any other undesirable additives that are part of the supplements. Beyond having appeal to those in [sports and fitness](https://www.trendhunter.com/trends/c4-performance-energy-shots), OXiGEN also appeals to those who love to party, travel or simply work hard. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 53% | Activity: 45% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Concentrated Wellness Products:** Creating highly concentrated wellness products, like OXiGEN's oxygenated water shots, can provide benefits in a compact format. - **Oxygen Supplements:** The use of oxygen supplements, like OXiGEN's products, to improve endurance and recovery times is a growing trend in the health and wellness industry. - **Sugar-free Energy Boosts:** Products like OXiGEN's oxygenated water shots show there is a market for sugar-free energy boosts that don't rely on caffeine or other additives. ### Where This Applies - **Sports and Fitness:** The sports and fitness industry can benefit from highly concentrated wellness products like OXiGEN's oxygenated water shots, which offer improved endurance and recovery times. - **Travel:** The travel industry can incorporate products like OXiGEN's oxygenated water shots as a convenient way for travelers to maintain energy levels and reduce the effects of jet lag. - **Alcohol and Beverage:** The alcohol and beverage industry can seek inspiration from OXiGEN's oxygenated water shots to create party and hangover remedies that are free from undesirable additives like sugar and caffeine. ## Related on Trend Hunter - [All-Day Energy Shots](https://www.trendhunter.com/trends/joyshot.md) - [Functional Functional Health Shots](https://www.trendhunter.com/trends/functional-health-shot.md) - [Powerful Wellness Shot Lines](https://www.trendhunter.com/trends/wellness-shot1.md) - [Synergistic Health Shots](https://www.trendhunter.com/trends/romr.md) - [Targeted Health Elixirs](https://www.trendhunter.com/trends/health-elixirs.md) - [Supplement-Enriched Water Brands](https://www.trendhunter.com/trends/water-plus-supplements.md) - [Recovery Wellness Drinks](https://www.trendhunter.com/trends/optivive.md) - [Metabolism Booster Beverages](https://www.trendhunter.com/trends/oshee-air.md) - [Tea-Based Energy Shots](https://www.trendhunter.com/trends/hteao-energy-shots.md)