# Energetic Hockey Infomercials Watch the OxiClean Pitchman Get Bodychecked By Andrew Sztein | Published 2013-03-08 | Updated 2013-03-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/oxiclean-pitchman References: [mashable](http://mashable.com/2013/03/08/anthony-sullivan-nhl-ad) & [youtube](https://www.youtube.com/watch?feature=player_embedded&v=lBTRVSI0PXY) It seems that if he can pitch cleaning substances in infomercials, the sky would be the limit for [OxiClean](https://www.trendhunter.com/trends/sneaker-hat-foam-cleaning-solution) pitchman Anthony Sullivan. After seeing this commercial pitching [Tampa Bay Lightning](https://www.trendhunter.com/trends/bud-light-x-traeger-grills) hockey tickets, Sullivan doesn't have much of a future as a professional hockey player. It's actually pretty amusing to watch Sullivan don some goalie pads and attempt to stop shots from [NHL](https://www.trendhunter.com/trends/the-espn-chirpline) stars Steven Stamkos, Ryan Malone and Teddy Purcell. It looks like he stops one shot out of about a dozen when he gives up and starts shilling the hockey tickets instead. After his terrible goaltending tryout, the OxiClean pitchman tries his luck as a forward, before ending his career after getting slammed by all three Tampa players into the boards at the same time. It was probably a good plan to stay down on the ice after taking a three-way hit like that. Overall, hiring the OxiClean pitchman to promote something entirely different like hockey tickets is a clever and funny way to make some possible non-hockey fans aware of the Lightning. ## Trend Insights (Trend Hunter) - Score: 0.3/10 - Popularity: 1% | Activity: 1% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### Why This Trend Is Growing - **Comedic Product Promotions:** Disruptive innovation opportunity: Businesses can utilize unconventional spokespersons to promote their products and capture the attention of non-traditional audiences. - **Cross-industry Partnerships:** Disruptive innovation opportunity: Collaboration between brands from different industries can create unique and engaging marketing campaigns that attract diverse customer segments. - **Humorous Sports Advertising:** Disruptive innovation opportunity: Combining comedy with sports advertising can generate buzz and reach a wider audience, allowing brands to stand out in a crowded market. ### Industries Being Reshaped - **Cleaning Products:** Disruptive innovation opportunity: Cleaning product companies can explore partnerships with unconventional spokespersons to inject humor into their advertising, making mundane products more memorable. - **Entertainment:** Disruptive innovation opportunity: Entertainment companies can leverage cross-industry partnerships to create unique and entertaining content that promotes their products while engaging new audiences. - **Sports Marketing:** Disruptive innovation opportunity: Sports marketing agencies can incorporate humor into their advertising strategies, making sports-related content more appealing and shareable. ## Related on Trend Hunter - [Fan-Focused Hockey Campaigns](https://www.trendhunter.com/trends/the-espn-chirpline.md) - [Playful Hockey Campaigns](https://www.trendhunter.com/trends/beard-in-a-box.md) - [Athletics-Inspired Greek Yogurt Campaigns](https://www.trendhunter.com/trends/oikos-pros.md) - [Hockey-Focused Influencer Campaigns](https://www.trendhunter.com/trends/show-your-flow.md) - [Nostalgic Hockey-Inspired Qsr Campaigns](https://www.trendhunter.com/trends/hockey-song.md) - [Athlete-Endorsed Cleaning Product Lines](https://www.trendhunter.com/trends/whole-darn-arm.md) - [Hair Salon-Powered Sports Campaigns](https://www.trendhunter.com/trends/great-clips1.md) - [Equipment Manager-Honoring Cleaning Campaigns](https://www.trendhunter.com/trends/the-lost-bet.md) - [Cheekily Branded Room Sprays](https://www.trendhunter.com/trends/champion-room-spray.md)