# Smart Carvertising Oxford Science Park Makes Periodic Table of Elements Vehicles By Jacqueline Parrish | Published 2009-11-05 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/oxford-science-park References: [walyou](http://www.walyou.com/blog/2009/11/04/periodic-table-of-elements-taxis-buses/) & [oxfordsp](http://www.oxfordsp.com/) [Oxford Science Park](https://www.trendhunter.com/trends/hmv-oxford-street-and-sony-pictures), based in the U.K., has come up with an ingenious marketing scheme that combines vehicles and science. The [advertising scheme](https://www.trendhunter.com/trends/outdoor-advertising-campaign) that Oxford Science Park has come up with involves [covering cars, vans and buses](https://www.trendhunter.com/trends/elphaba-tx) from top to bottom in a decal that is the Periodic Table of Elements. **Implications** - I really think that this periodic table of elements vehicle created by Oxford Science Park is a great way to get different groups interested in science -- not just kids but also adults. I know I would love to drive around in that car. The Periodic Table Of Elements is displayed in bright, eye-catching colors that would garner anyone’s attention--especially on a giant bus. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 62% | Activity: 27% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Science-themed Vehicle Advertising:** Companies can embrace creative and educational vehicle advertising concepts, like the Periodic Table of Elements vehicle, to capture the attention of diverse audiences and promote engagement with science. - **Interactive Educational Marketing:** Using interactive and visually appealing marketing materials, such as displaying the Periodic Table of Elements on vehicles, can pique the interest of both children and adults and increase engagement with educational content. - **Cross-generational Science Promotion:** Integrating scientific themes into marketing campaigns, like the use of the Periodic Table of Elements vehicle, can attract the interest of different age groups and encourage learning and curiosity in science. ### Who This Affects Most - **Automotive:** The automotive industry has an opportunity to collaborate with businesses like Oxford Science Park to create innovative advertising concepts that combine science and vehicles to engage customers in new ways. - **Education:** The education industry can explore collaborations with companies using unconventional educational marketing techniques, such as the Periodic Table of Elements vehicle, to promote science education and make learning more interactive and fun. - **Advertising:** The advertising industry can embrace the trend of incorporating educational and scientific elements into their campaigns, using eye-catching visuals like the Periodic Table of Elements vehicle, to capture and retain audience attention in innovative ways. ## Related on Trend Hunter - [Car Color-Changing Technology](https://www.trendhunter.com/trends/car-color-changing-technology.md) - [Automatic Color-Changing Vehicles](https://www.trendhunter.com/trends/bmw-ix-flow.md) - [Haute Auto Pattern Campaigns](https://www.trendhunter.com/trends/audi-car-couture.md) - [Automotive Parking Lot Pop-Ups](https://www.trendhunter.com/trends/parking-lot-pop-up.md) - [Debunking Skincare Campaigns](https://www.trendhunter.com/trends/periodic-fable.md) - [Humorous Automotive Campaigns](https://www.trendhunter.com/trends/where-have-you-been.md) - [Co-Branded Custom Ads](https://www.trendhunter.com/trends/lexus-and-universal-pictures.md) - [Dynamic Auto Marketing Campaigns](https://www.trendhunter.com/trends/auto-marketing-campaign.md) - [Iced Car Showrooms](https://www.trendhunter.com/trends/iced-car-showroom.md)