# Thermal Imaging Ads The Oxfam UK Campaign Asks for Help to Fight Global Warming By Meghan Young | Published 2011-12-19 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/oxfam-uk-campaign References: [ibelieveinadv](http://www.ibelieveinadv.com/2011/12/oxfam-uk-thermal-imaging/) & [oxfam.org.uk](http://www.oxfam.org.uk/) Every year, it seems, there is a new cause or charity to get behind, but as the [Oxfam](https://www.trendhunter.com/trends/pie-society) UK campaign shows, past causes and charities still require constant help, though they often get lost in the pile. In this case, that [cause is global warming](https://www.trendhunter.com/trends/against-overtourism) and the charity is Oxfam. Nevertheless, this [ad campaign](https://www.trendhunter.com/trends/which-launches-a-festive-campaign) is sure to raise much needed awareness yet again. Conceived and executed by RKCR Y&R, an ad agency based in London, the Oxfam UK campaign centers around three thermal images of individuals. Although a bit eerie, these images, paired with the tag line, "Help us fight the effects of global warming," will truly make an impact. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 36% | Activity: 39% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Thermal Imaging Technology:** The use of thermal imaging technology in advertising can create unique and impactful campaigns. - **Climate Change Awareness:** There is a growing trend of campaigns and initiatives focused on raising awareness about the effects of climate change. - **Integrated Advertising Campaigns:** More businesses are adopting integrated advertising campaigns that combine visuals with impactful messaging to grab attention. ### Industries Being Reshaped - **Advertising:** The advertising industry can leverage thermal imaging technology to create innovative and attention-grabbing campaigns. - **Environmental Organizations:** Environmental organizations can utilize integrated advertising campaigns to raise awareness and garner support for their causes. - **Technology:** The integration of thermal imaging technology in advertising presents disruptive innovation opportunities within the technology industry. ## Related on Trend Hunter - [Unpredictable Festive Ad Campaigns](https://www.trendhunter.com/trends/snowfall.md) - [Awareness-Raising Poverty Campaigns](https://www.trendhunter.com/trends/unaccept-inequality.md) - [Charity Organization Rebrands](https://www.trendhunter.com/trends/humane-world-for-animals.md) - [Mock Social Good Fashion Ads](https://www.trendhunter.com/trends/not-models-own.md) - [Branded Warm Clothing Donations](https://www.trendhunter.com/trends/heart-of-lifewear.md) - [Billboard-Transformed Tent Shelters](https://www.trendhunter.com/trends/lifesaving-outdoors.md) - [AI Sun Care Billboards](https://www.trendhunter.com/trends/burnable-billboard.md) - [Domestic Awareness Campaigns](https://www.trendhunter.com/trends/this-is-not-a-home.md) - [Indulgent Wintertime Treat Campaigns](https://www.trendhunter.com/trends/galaxy-hot-chocolate.md)