# Livestock as Presents The Oxfam Collection Ads Promote Chickens and Goats as Gifts By Amelia Roblin | Published 2010-12-21 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/oxfam-collection-ads References: [adsoftheworld](http://adsoftheworld.com/media/tv/oxfam_america_america_unwrapped_2010) & [oxfam.org](http://www.oxfam.org/) These tongue-in-cheek [Oxfam](https://www.trendhunter.com/trends/barbour-x-shaun-the-sheep) Collection ads make [charity gift-giving](https://www.trendhunter.com/trends/thrift-it-back) an animalistic couture concept. With an accompanying video commercial featuring Minnie Driver and Scarlett Johansson, the global community aid project becomes quite an appealing idea. I bought a couple Oxfam gifts this year, and they're an incredible Christmas present for people who have everything they need and for people who don't have enough. Humorously advertising [alpacas, goats and chickens](https://www.trendhunter.com/trends/eat-mor-chikin) for their fashionable qualities, the Oxfam Collection Ads make donating survival essentials a satisfying practice for all. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 7% | Activity: 65% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### Key Themes Behind This Trend - **Humorous Advertisements:** Humor can make traditional charity concepts more appealing and enjoyable - **Animal Gifting:** Donating live farm animals as gifts can help support impoverished communities and stimulate local economies - **Gifts with Purpose:** Charity gifts can be both unique and impactful, providing both the gift giver and recipient with a sense of purpose ### Where This Applies - **Agriculture:** The agriculture industry can benefit from the sale and distribution of livestock to impoverished communities - **E-commerce:** Online marketplaces can create innovative platforms for charity-based gift-giving - **Non-profit:** The non-profit industry can use creative advertising campaigns to help incentivize charitable contributions ## Related on Trend Hunter - [Brand-Led Endangered Animal Programs](https://www.trendhunter.com/trends/endangered-animal-program.md) - [Light-Hearted Christmas Films](https://www.trendhunter.com/trends/barbour-x-shaun-the-sheep.md) - [Boldly Humorous Holiday Campaigns](https://www.trendhunter.com/trends/its-not-the-thought-that-counts.md) - [Charity Organization Rebrands](https://www.trendhunter.com/trends/humane-world-for-animals.md) - [Charitable Coal Shops](https://www.trendhunter.com/trends/the-christmas-coal-shop.md) - [Horse-Supporting NFTs](https://www.trendhunter.com/trends/horse-nfts.md) - [Charitable Christmas Crackers](https://www.trendhunter.com/trends/crackers-cracking-hunger.md) - [Restaurant-Branded Food Charities](https://www.trendhunter.com/trends/giving-card.md) - [Social Good Plush Highland Cows](https://www.trendhunter.com/trends/barnyard-legend-plushies.md)