# Meal Replacements Drinks OWYN Offers Plant-Based Protein Shakes with Superior Health Benefits By Grace Mahas | Published 2021-03-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/owyn References: [amazon](https://www.amazon.com/Only-What-You-Need-Protein/dp/B078T2H985/?tag=trenhunt0f-20) As more consumers opt to follow a vegan or flextertain lifestyle due to dietary restrictions, ethical reasons, or environmental factors, OWYN is offering plant-based protein shakes that serve as [meal replacement beverages](https://www.trendhunter.com/trends/plantbased-meal-replacement-shake). These beverages are available in multiple flavors including Cookies N Cream, Strawberry Banana, Cold Brew Coffee Bottle, and Chocolate. The OWYN plant-based protein shakes boast 20 grams of [plant protein](https://www.trendhunter.com/trends/on3-athletic) and delivers all 9 essential amino acids and naturally occurring BCAAs (Branched Chain Amino Acids). Combined, these enhance muscle recovery and promote a healthy lifestyle. In addition, these meal replacements are an optimal source of fiber, high vegan omega-3, and a superfoods greens blend of kale, spinach, and broccoli and boast no sugar alcohols or stevia. Image Credit: OWYN ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 67% | Activity: 71% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Plant-based Meal Replacement Shakes:** There is an opportunity for the development of more plant-based meal replacement shakes that cater to vegan and flexitarian diets. - **High-protein Meal Replacements:** There is potential for creating more high-protein meal replacement options for consumers seeking a convenient and healthy way to replace meals. - **Superfood Beverages:** There is room for innovation in the development of beverages that include superfoods such as kale, spinach, and broccoli for added health benefits. ### Industries Being Reshaped - **Food and Beverage:** The food and beverage industry can explore the development of more plant-based meal replacement and high-protein options to cater to different dietary needs. - **Fitness and Wellness:** The fitness and wellness industry can market these plant-based protein shakes as a convenient and healthy meal replacement option to help people reach their fitness goals. - **Nutrition:** The nutrition industry can explore the use of superfoods in beverage formulations to provide added health benefits and cater to different dietary needs. ## Related on Trend Hunter - [Plant-Based Bottled Meal Replacements](https://www.trendhunter.com/trends/alpro-meal-to-go.md) - [Nutrient-Dense Formulas](https://www.trendhunter.com/trends/allinone-meal-replacement.md) - [Plant-Powered Meal Replacements](https://www.trendhunter.com/trends/plant-powered-meal-replacement.md) - [Plant-Based Meal Replacements](https://www.trendhunter.com/trends/levana-nourishments.md) - [Plant-Based Wellness Shakes](https://www.trendhunter.com/trends/plantbased-wellness-shakes.md) - [Plant-Based Meal Replacements](https://www.trendhunter.com/trends/sperri.md) - [Nutritionally Complete Breakfast Shakes](https://www.trendhunter.com/trends/bol-power-shakes.md) - [Plant-Based Powder Meal Replacements](https://www.trendhunter.com/trends/complete-meal-plant-based-powder.md) - [Plant-Based Protein Shakes](https://www.trendhunter.com/trends/almondmilk-protein-shakes.md)