# Cartoon-Inspired Glasses Capsules OWNDAYS Releases an Eyewear Line Inspired by Pompompurin By Kanesa D | Published 2024-11-22 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/owndays References: [cbr](https://www.cbr.com/sanrio-pompompurin-international-glasses-collection-release/) & [owndays](https://www.owndays.com/au/en)  Japanese eyewear brand OWNDAYS is releasing a collaboration with [Sanrio](https://www.trendhunter.com/trends/collectible-sanrio), focusing on the iconic [Pompompurin](https://www.trendhunter.com/trends/sanrio-x-pastel) and its signature yellow aesthetic. The collection comprises five models, including the 'Boston,' 'Pudding à la Mode,' 'Chewy Pudding,' 'Leisurely,' and 'Caramel Pudding' glasses styles, and all feature the cartoon's signature motifs and coloring. Arriving as a part of [Hello Kitty's](https://www.trendhunter.com/trends/green-house-ghsmwl-x-sanrio) 50th anniversary, this line appeals specifically to fans of Pompompurin. The items featured are marked as limited edition, meaning they will only be around for a specific amount of time. Consumers can sign up for a set of these glasses until November 14. OWNDAYS also supports international shipping through TENSO and Japan Rabbit, expanding access to countries outside of Asia. Image Credit: OWNDAYS ## Trend Insights (Trend Hunter) - Score: 7.1/10 - Popularity: 97% | Activity: 86% | Freshness: 31% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) ## Key Themes ### Key Themes Behind This Trend - **Limited-edition Eyewear:** Scarcity marketing drives consumer urgency and brand exclusivity by offering products for a finite period. - **Cartoon Collaboration Products:** Leveraging popular cartoon characters can enhance brand appeal and attract niche markets dedicated to fandom culture. - **Aesthetic-themed Accessories:** Emphasizing distinct visual themes creates unique selling points and deepens emotional connections with consumers. ### Where This Applies - **Eyewear:** Innovative collaborations present differentiating factors in a saturated market by merging fashion and pop culture. - **Entertainment Merchandise:** Themed products tied to beloved entertainment franchises foster cross-industry partnerships and tap into loyal fan bases. - **E-commerce:** Global shipping solutions expand market reach and enhance accessibility for international customers. ## Related on Trend Hunter - [Cartoonish Custard Dessert Collections](https://www.trendhunter.com/trends/sanrio-x-pastel.md) - [Anime-Inspired Glasses Designs](https://www.trendhunter.com/trends/animeinspired-glasses.md) - [Cartoon-Branded Smartwatches](https://www.trendhunter.com/trends/green-house-ghsmwl-x-sanrio.md) - [Anime-Inspired Eyewear Collections](https://www.trendhunter.com/trends/dragonball-collection.md) - [Disney-Inspired Eyewear Collections](https://www.trendhunter.com/trends/mickey-friends-collection.md) - [Character Graphic Collaborative Apparel](https://www.trendhunter.com/trends/hello-kitty-capsule-2.md) - [Beloved Plush Character Toys](https://www.trendhunter.com/trends/collectible-sanrio.md) - [Lovable Cartoon Cat Apparel](https://www.trendhunter.com/trends/forever-21-and-sanrio.md) - [Cartoon-Themed Kitchen Products](https://www.trendhunter.com/trends/yoshinoya-at-home-campaign.md)