# Highly Personalized Retail Platforms Macy's Launches New Brand Platform Called 'Own Your Style' By Niko Pajkovic | Published 2022-03-16 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/own-your-style References: [businesswire](https://www.businesswire.com/news/home/20220315005953/en/Macy%E2%80%99s-Introduces-Its-Brand-Platform-Own-Your-Style) & [macys](https://www.macys.com/) Clothing retail giant [Macy's](https://www.trendhunter.com/trends/macys-mstylelab) has announced the launch of its first brand platform, 'Own Your Style,' which encourages customers to celebrate their personal styles through the brand's curated assortment of brands and pieces. According to the company, the entire platform is grounded in the notion that "style comes from within," and is therefore geared towards bringing that idea out in its users. For example, the platform will automatically connect users with products, inspiration, and advice regarding their unique personal style and areas of interest. “Style is unique to the individual. We will help our customers express their personal style through [personalized data-driven recommendations and expert advice](https://www.trendhunter.com/trends/styleadviceai) that will differentiate us in a cluttered marketplace,” said Rich Lennox, Chief Brand Officer of [Macy’s](https://www.trendhunter.com/trends/private-label-apparel). Image Credit: Macy's ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 86% | Activity: 93% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Personalized Retail Experiences:** With highly personalized brand platforms, retailers can help customers express their unique personal style through personalized data-driven recommendations and expert advice. - **Curated Assortments:** By offering a curated assortment of brands and pieces, retailers can differentiate themselves in a cluttered marketplace and generate more sales. - **Data-driven Recommendations:** Retailers can leverage customer data to provide tailored recommendations, offering customers a more enjoyable and efficient shopping experience. ### Industries Being Reshaped - **Retail Industry:** Highly personalized retail experiences and curated assortments can create a more unique and differentiated shopping experience for customers. - **Fashion Industry:** The fashion industry can benefit from personalized data-driven recommendations to help customers express their individual style and increase sales. - **Technology Industry:** The technology industry has an opportunity to provide solutions that enable retailers to leverage customer data to offer more tailored recommendations and enhance the shopping experience. ## Related on Trend Hunter - [Personalized Fashion Advice Tools](https://www.trendhunter.com/trends/urban-stylers.md) - [Chic Private Retailer Housewares](https://www.trendhunter.com/trends/arch-studio-home-collection.md) - [Home-Focused Fashion Lines](https://www.trendhunter.com/trends/private-label-apparel.md) - [Small-Format Department Stores](https://www.trendhunter.com/trends/smallformat-department-stores.md) - [AI-Powered Shopping Platforms](https://www.trendhunter.com/trends/aipowered-shopping-platform.md) - [Music-Inspired Retail Campaigns](https://www.trendhunter.com/trends/summers-greatest-hits.md) - [Personal Shopping Apps](https://www.trendhunter.com/trends/aritzias-new-app.md) - [AI-Powered Style Assistants](https://www.trendhunter.com/trends/ralph-lauren-ask-ralph.md) - [In-Store Bra-Fitting Technologies](https://www.trendhunter.com/trends/fit-match.md)