# Menopause Wellness Communities Own Your Pause Unites and Educates People to Fight Shame and Stigma By Laura McQuarrie | Published 2024-10-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/own-your-pause References: [instagram](https://www.instagram.com/p/DAmgkQMs3a2/) & [getrootless](https://getrootless.com/pages/own-your-pause)  September is Perimenopause Month and October is Menopause month, and whole-food nutrition bite brand Rootless is empowering its community with Own Your Pause. By joining the Own Your Pause private [Facebook](https://www.trendhunter.com/trends/social-media-censorship) group, community members will be supported by, and connected to, others committed to dismantling the shame and stigma that surrounds a natural, normal part of life for people with female biology. As part of its commitment to sharing resources and creating community around [perimenopause and menopause](https://www.trendhunter.com/trends/genwell), Rootless is amplifying voices by sharing real, relatable stories and turning people into their own advocates with tools like a downloadable [Menopause Symptom Tracker](https://www.trendhunter.com/trends/menopause-made-clear). Processed foods, sugary drinks, caffeine and alcohol can trigger symptoms, and Rootless’ seaweed-powered bites deliver a daily dose of seaweed to nourish the gut and thyroid, and manage hormonal health. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 21% | Activity: 24% | Freshness: 29% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Digital Wellness Communities:** Online platforms like Own Your Pause facilitate peer support and resource sharing, offering a modern approach to community-building around health issues. - **Natural Nutrition Solutions:** Brands like Rootless are innovating with whole-food products to address specific health concerns, highlighting the growing consumer interest in natural and functional foods. - **Health Advocacy Tools:** Tools such as the downloadable Menopause Symptom Tracker empower individuals to take control of their health, illustrating a move towards self-advocacy and personal health management. ### Who This Affects Most - **Health and Wellness:** The intersection of nutrition and digital communities is reshaping how health and wellness brands engage with consumers. - **Food and Beverage:** Functional food products that address specific health needs are gaining traction, reflecting a shift towards personalized nutrition solutions. - **Technology:** The development and integration of digital health tools are transforming consumer health management and engagement. ## Related on Trend Hunter - [Empowering Menopause Campaigns](https://www.trendhunter.com/trends/live-your-best-menopause.md) - [Empowering Menopause Magazines](https://www.trendhunter.com/trends/the-menopause-edit.md) - [Community Menopause Apps](https://www.trendhunter.com/trends/peanut-menopause.md) - [Menopause-Mindful Workplace Initiatives](https://www.trendhunter.com/trends/womens-health-month.md) - [Science-Backed Menopause Relief Supplements](https://www.trendhunter.com/trends/meno.md) - [Plant-Powered Menopause Supplements](https://www.trendhunter.com/trends/the-menopause-capsule.md) - [AI-Powered Menopause Platforms](https://www.trendhunter.com/trends/roon-perimenopause-menopause.md) - [Menopause Wellness Programs](https://www.trendhunter.com/trends/weightwatchers-for-menopause.md) - [Perimenopause Support Apps](https://www.trendhunter.com/trends/balance-menopause-app.md)