# Couture Consignment Sites The Own The Couture Online Platform Offers Recycled High End Apparel By Jordy E | Published 2014-05-13 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/own-the-couture References: [fashionotes](http://www.fashionotes.com/content/2014/05/eye-on-e-commerce-own-the-couture/) & [ownthecouture](http://ownthecouture.com) The Own The Couture website offers a new twist on consignment shopping. The recycled, second-hand top of the line apparel is all authenticated prior to listing on the website. Access is also heavily restricted as it is a members-only platform, adding an element of exclusivity to the already chic concept. Brands featured on the Own The Couture site include [Chanel](https://www.trendhunter.com/trends/ebay-consignment), [Louis Vuitton](https://www.trendhunter.com/trends/luxury-consignment-platform), [Christian Dior](https://www.trendhunter.com/trends/zero-collective), Tory Burch and Kate Spade, amongst others. The pre-owned policy is enabling items from these labels to take up residency in new closets. As the pieces are high in quality and non-damaged, they will likely be worn well into the future. Styling pointers are also provided by the Own The Couture team. In this sense it is much like a retail store as users get a personalized shopping experience. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 17% | Activity: 46% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Recycled High-end Apparel:** Disruptive innovation opportunity: Create a platform for buying and selling authenticated second-hand luxury items, tapping into the growing demand for sustainable fashion. - **Members-only Platforms:** Disruptive innovation opportunity: Develop exclusive online marketplaces that offer a personalized shopping experience and create a sense of exclusivity for members. - **Personalized Styling Services:** Disruptive innovation opportunity: Integrate styling services into online consignment platforms to enhance customer experience and provide personalized fashion recommendations. ### Industries Being Reshaped - **Luxury Consignment:** Disruptive innovation opportunity: Revolutionize the luxury consignment industry by leveraging technology to authenticate and sell high-end pre-owned fashion items online. - **Membership-based E-commerce:** Disruptive innovation opportunity: Build membership-based e-commerce platforms that cater to niche markets and offer exclusive access to curated collections of luxury goods. - **Online Styling Services:** Disruptive innovation opportunity: Disrupt the fashion styling industry by combining digital platforms with expert stylists to provide personalized styling services for online shoppers. ## Related on Trend Hunter - [Online Luxury Resale Platform](https://www.trendhunter.com/trends/luxury-consignment-platform.md) - [Luxury Consignment Services](https://www.trendhunter.com/trends/consignment-service.md) - [Circular Fashion-Enabling Partnerships](https://www.trendhunter.com/trends/coach-and-poshmark.md) - [eCommerce Consignment Services](https://www.trendhunter.com/trends/ebay-consignment.md) - [Mindful Preloved Fashion Platforms](https://www.trendhunter.com/trends/wyse-london-preloved.md) - [Accessible Luxury Goods Platforms](https://www.trendhunter.com/trends/zero-collective.md) - [Members-Only Retail Platforms](https://www.trendhunter.com/trends/mile.md) - [Regenerative Designer Fashion Shows](https://www.trendhunter.com/trends/endless-runway.md) - [Ethical Luxury Shopping Platforms](https://www.trendhunter.com/trends/ethical-luxury-shopping-platform.md)