# Wallet-Sized Sound Systems The OWN Personal Speaker is Your Convenient Back-Pocket Beats Blaster By Amelia Roblin | Published 2013-11-26 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/own-personal-speaker References: [yankodesign](http://www.yankodesign.com/2013/11/25/keep-your-sound-to-yourself/) & [behance.net](http://www.behance.net/gallery/OWN-Personal-Speaker/11622753) [Portable wireless sound systems](https://www.trendhunter.com/trends/muo-portable-speaker) have come a long way in recent years, but as small as they've gotten, they still often take awkward shapes. The OWN Personal Speaker is a slick concept that reduces the amplifier down in one dimension, so much so that it can be slipped right into your pocket. Simon Lauwerier's [slim and smart-looking device](https://www.trendhunter.com/trends/diyr-speaker) has a beautiful cork case that hinges open to become a stand. A diamond-textured surface is perforated for perfect sound emission that the user can direct towards his ears. The way that it has been designed makes it ideal for short-range listening; the OWN Personal Speaker will not disturb anyone around you. You can [connect it conveniently via bluetooth](https://www.trendhunter.com/trends/orgdot-n200) to your smartphone to play music, and even to amplify your voice conversations. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 54% | Activity: 47% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What's Driving This Trend - **Slim Sound Systems:** Opportunity for audio companies to create portable, wallet-sized speakers with powerful sound emission and aesthetic design. - **Bluetooth Connectivity:** Opportunity for tech companies to develop wireless sound systems that connect seamlessly to mobile devices such as smartphones, tablets, and laptops. - **Short-range Listening:** Opportunity for audio manufacturers to design devices that emit sound waves in a specific direction, making them ideal for private listening in public spaces. ### Who This Affects Most - **Audio Equipment Manufacturing:** Manufacturers of audio equipment can create new product lines of pocket-sized speakers that have an aesthetically appealing design and impeccable sound quality. - **Consumer Electronics:** Consumer electronics companies can research and develop slim sound systems that are compatible with new and emerging technologies, such as Bluetooth, Apple HomeKit, and Google Home. - **Retail:** Retailers can leverage the trend of slim sound systems to offer consumers new options that are easy to carry and use on the go. ## Related on Trend Hunter - [Posh Power-Free Smartphone Speakers](https://www.trendhunter.com/trends/amplifying-speaker.md) - [Portable Wireless Sound Systems](https://www.trendhunter.com/trends/plus-minus-zero.md) - [Compact Phone Speakers](https://www.trendhunter.com/trends/thinn.md) - [Targeted Audio Wave Speakers](https://www.trendhunter.com/trends/zipp-speaker-concept.md) - [Geometric Foldable Speaker Concepts](https://www.trendhunter.com/trends/pentatonic-1.md) - [Fashionable Portable Speakers](https://www.trendhunter.com/trends/portable-speaker-concept.md) - [Newport Bluetooth Bright Speakers](https://www.trendhunter.com/trends/oc-acoustic.md) - [Rolling Pentagonal Speaker Systems](https://www.trendhunter.com/trends/foldable-speaker-concept.md) - [Jewel-Like Structural Wireless Speakers](https://www.trendhunter.com/trends/obsidian-speaker.md)